The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
PrettyLitter is the top performer in the Cats industry. It leads email marketing with an 80.42% score, a high 91.34% ad score, and impressive growth at 74.55%. Its organic traffic of 137,775 also stands out. Caats is another strong contender, boasting a 92.65% ad score and decent organic traffic of 30,041. Meanwhile, Cat Person performs well across all channels, particularly in ads with 116 detected and a success score of 52.47%, indicating it competes closely with the top brands.
Tuft & Paw and Travel Cat are just behind the leaders. Tuft & Paw shows balanced performance with organic traffic of 69,230 and a respectable success score of 34.74%. Travel Cat shines in growth with 41.65% but lags behind in ad effectiveness with a 32.9% ad score. Meowingtons is notable for its high email performance, scoring 80.65%, but its ad strategy is non-existent, which affects overall competitiveness.
On the lower end, brands like Catalyst and 9Lives are lagging. Catalyst has almost no presence in ads (0.7%) and struggles with a negative growth score of -4.7%. Similarly, 9Lives shows no ads, and its success score is only 12.79%, indicating a lack of overall marketing strategy. Made by Nacho and Pusheen Box also fall short, with minimal ad activity and lower success scores, signaling that they need to strengthen their overall digital presence.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
