The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Dope Dog leads the industry in email marketing performance, exhibiting strong engagement with 10 emails sent, a good email scoring, and a noteworthy percentage of promotions, indicating effective communication and promotional strategies. Native Pet closely follows with 15 emails sent, boasting a good email scoring and a high percentage of promotions, showcasing consistent engagement and promotional activities. Front Of The Pack demonstrates commendable email marketing performance with 15 emails sent, coupled with a good email scoring, albeit with a relatively high percentage of promotions, suggesting potential areas for optimization in promotional strategies.
Email Deliverability and Spam Scores: Dope Dog showcases exceptional email deliverability with a good spam score and email size performance, indicating efficient content optimization and inbox placement. Jinx demonstrates mixed results in email deliverability, displaying a fair spam score and poor email size, suggesting potential challenges in content optimization and management practices. Good Trouble Pets exhibits limited data on email deliverability, necessitating further assessment to understand its performance in content optimization and inbox placement.
Advertising Impact and Diversity: Dog is Human stands out in advertising impact and diversity, with 89 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the cats brands industry. Furbo Dog Camera closely follows with 72 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. The Farmer's Dog maintains a solid advertising impact with 63 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
