The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the Cats industry, email marketing demonstrates a 17.65% uptick, averaging 9.8 emails. Meowingtons leads with an impressive 40 emails, sustaining a balance of frequency and engagement. Travel Cat and Tuft & Paw also perform well, showcasing effective outreach. However, Travel Cat needs to enhance its scoring to compete effectively. Lagging brands, like Smalls and 9Lives, exhibit poor engagement and scoring, suggesting a need for strategic overhaul.
Email Deliverability Insights: Email deliverability, measured by spam scores, improved by 5.26% on average. Meow Mix and Republic of Cats excel in deliverability, achieving -2.6 and -4.27 scores, respectively. However, Pusheen Box struggles with a large email size, potentially affecting engagement. Executives should focus on optimizing email sizes, with Tuft & Paw needing significant improvement. A focus on spam scores ensures messages land in inboxes, maintaining brand reputation.
Ads Performance: Advertising strategies see a diversity score of 72.16%, crucial for engagement. Caats and Ziggy lead with visually appealing ads and comprehensive video content. Meow Mix, while excelling in email deliverability, lacks in advertising diversity. Brands like Republic of Cats and Pusheen Box, though strong in images, need to introduce video content for a more dynamic approach. To stay competitive, brands should prioritize a balanced mix of images and videos in their advertising strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
