The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Comparing to March's results, Meowingtons and Travel Cat maintained their lead in email marketing, with Meowingtons sending 38 emails and Travel Cat sending 26 emails in April. When it comes to new ads, Cat Person took the lead with 57 new ads launched. PrettyLitter closely followed with 49 new ads, but with the highest number of ad copies used in this period, with a total of 34 ad copies. In terms of advertising strategy, Travel Cat prioritized images in its new ads with 25 new images compared to only 2 new videos. Meanwhile, PrettyLitter was focused on videos, with 39 new videos compared to 10 new images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
