The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of May, Meowingtons maintained the lead position with 36 emails. Right on their heels, PrettyLitter in the second position with 26 emails.
Shifting to advertising, PrettyLitter takes the lead with 75 new ads. Not only that, but they also exhibit their prowess in ad copies, utilizing a total of 39 unique copies. Close behind is Tuft & Paw with 50 new ads.
Both PrettyLitter and Tuft & Paw prioritize the power of videos. PrettyLitter used 63 videos, complemented by 11 images. Similarly, Tuft & Paw used 49 videos companied by a single image.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
