The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pet Food
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the past month, the Pet Food industry witnessed a notable uptick in email activity, averaging 7.27 emails per brand. Just Food For Dogs and PetPlate lead with 19 and 15 emails, respectively. However, PetPlate struggles with promotions, signaling a potential improvement area. Cat Person's performance stands out with a stellar 66.75% scoring, positioning it as a strong performer. A Pup Above and Ziggy, while showing potential, need refinements in promotions and engagement strategies to compete effectively.
Email Deliverability Insights: Deliverability, a critical aspect, faces varied challenges. While Cat Person and Ziggy demonstrate excellent spam scores, Butternut Box faces challenges with a high spam score and substantial email size. PetPlate shines with good deliverability but should address email size concerns. Executives should prioritize refining deliverability for brands facing challenges to ensure consistent, reliable communication.
Ads Performance: Advertising, a cornerstone for brand visibility, averaged 25.93 ads per brand. Cat Person and Just Food For Dogs dominate with 81 and 77 ads, respectively, showcasing both volume and diversity. Sundays performs well with a balanced mix of images and videos. In contrast, Dandy lags behind with no advertising presence. Executives are urged to prioritize a diverse advertising strategy to maintain a competitive edge in the Pet Food market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
