The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pet Food
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Just Food For Dogs leads the pack, excelling in email performance with a +62.33% growth score and a spam score of -0.1. Its organic traffic is the highest at 149,872, and with 50 ads detected across different networks, it’s clear this brand is pushing hard in both SEO and ad spending. PetPlate is another strong contender, boasting a +52.03% growth and high email success with a 77.48% score. Its ad volume is also solid at 93 ads detected, positioning it right behind Just Food For Dogs.
Native Pet and Smalls are strong competitors too. Native Pet's growth score of +43.07% shows it's moving up fast, despite weaker performance in ads. However, its organic traffic of 82,478 puts it among the best in SEO. Smalls, while lower on email performance at 12.75%, shines in ad spending, with a significant +79.16% ad score, and is pushing a heavy presence with 45 ads detected. Both brands are well-positioned but need more consistency across email and SEO to compete with the leaders.
Brands like Cat Person and Maev lag behind, with growth scores below 15% and weaker ad performances. Maev, despite a decent ad score of 49.43%, suffers from low organic traffic at just 3,669. Similarly, Cat Person shows almost no ad presence and low growth of +4.16%, leaving it vulnerable. Sundays and Made by Nacho are also struggling, with email and ad scores below average, making them less competitive in this space.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
