The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pet Food
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Native Pet leads the industry with 14 emails, showcasing a good performance score of 60.71% and maintaining a balanced promotion ratio (7%). PetPlate follows closely with 13 emails, demonstrating strong performance but needing improvement in promotion strategies. Just Food For Dogs and Butternut Box exhibit potential in email marketing but require adjustments in both performance and promotion ratios to compete effectively. Ziggy, Smalls, Cat Person, Jinx, Sundays, A Pup Above, Made by Nacho, and Maev face challenges in email marketing performance and promotion strategies, needing significant enhancements to effectively engage consumers and remain competitive.
Email Deliverability and Spam Scores: Ziggy leads in email deliverability with a positive spam score and efficient email size management. Jinx exhibits positive spam scores but faces challenges in email size management. Native Pet, Cat Person, Sundays, and Made by Nacho demonstrate effective email deliverability with positive spam scores and efficient email size management. PetPlate and A Pup Above show promise in spam scores but require improvements in email size management for optimal deliverability. Smalls, Maev, Nom Nom, Butternut Box, Just Food For Dogs, and Kabo face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.
Advertising Performance: Cat Person leads in advertising with 105 impactful ads, emphasizing both volume and diversity in ad content. Sundays closely follows with 87 impactful ads, showcasing a variety of unique copies and strong advertising volume. Butternut Box, Jinx, and Just Food For Dogs exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Pet Food Brands industry. Smalls, Nom Nom, PetPlate, Ziggy, Native Pet, Maev, Made by Nacho, and Dandy struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
