The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During June, Meowingtons takes the lead again in emails with 37 emails sent, followed by PrettyLitter with 23 emails.
Shifting to new ads, Cat Person created 109 new ads, securing the first position. PrettyLitter comes in second with 108 new ads and boasts the highest number of ad copies with a total of 42 unique copies.
Regarding ad strategy, both Cat Person and PrettyLitter prioritize videos in their ad media for the month of June. Cat Person utilized 88 videos and 19 images, while PrettyLitter relied on 85 videos and 23 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
