The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pet Food
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: PetPlate leads the pack in email marketing performance, demonstrating consistent engagement with 16 emails sent, coupled with a good email scoring despite a fair percentage of promotions, indicating effective content delivery and customer interaction strategies. Native Pet closely follows with 15 emails sent, boasting a good email scoring and a high percentage of promotions, showcasing strong engagement and promotional activities. Just Food For Dogs exhibits commendable email marketing performance with 13 emails sent, albeit with a fair email scoring and a high percentage of promotions, suggesting potential areas for optimization in content delivery and promotional strategies.
Email Deliverability and Spam Scores: Ziggy showcases improved email deliverability with a good spam score, although with poor email size performance, indicating potential challenges in content optimization and inbox placement. Jinx demonstrates mixed results in email deliverability, displaying a fair spam score and email size, suggesting areas for improvement in email content and management practices. Smalls exhibits poor email deliverability, which may impact inbox placement and content optimization, necessitating potential improvements in email marketing practices.
Advertising Impact and Diversity: Sundays stands out in advertising impact and diversity, with 113 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the pet food brands industry. Cat Person closely follows with 107 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. Butternut Box maintains a solid advertising impact with 37 impactful ads, although with limited diversity in new images, suggesting potential areas for content variation and innovation.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
