The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Cats
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of March, Meowingtons took the lead in sending the highest number of emails with 39 emails, followed by Travel Cat with 28 emails. In terms of new ads launched, Ziggy created 73 ads, followed by Travel Cat with 51 ads, having the highest number of ad copies with 49 ad copies used in its new ads.
Travel Cat's new ads primarily used images instead of videos, with 44 new images compared to only 4 new videos during March. On the other hand, Ziggy used almost an equal number of images and videos, with a slight preference for images with 36 images and 34 videos used in their ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
