Bark Box

In Mach 2024, Bark Box stands out as the clear leader, with an impressive success score of 82.06%. Its advertising performance is especially strong with a score of 95.87%. Just Food For Dogs is close behind with a success score of 67.06% and notable advertising at 80.54%. Dog is Human also performs well across the board, achieving a 64.11% success rate and solid email and advertising performance. These brands clearly dominate, leading in multiple categories and setting the bar for their competitors.

Brands like Native Pet and The Farmer’s Dog show competitive success, with scores of 52% and 53.41%, respectively. While not as dominant as Bark Box or Just Food For Dogs, they are still performing above average. Their email and ad scores remain strong, especially for Native Pet with an email score of 69.07%. These brands are positioned as key challengers, maintaining solid positions in the market and gaining ground on the leaders.

On the other hand, brands like Dogdrop and Maev are lagging far behind. Dogdrop's success score is only 12%, with weak email and ad performance. Maev fares even worse, with a dismal 10.67% success rate and poor growth and ad metrics. Good Trouble Pets also underperforms with a 14.16% success score, struggling with weak email and ad performance. These brands need significant improvement to keep up with the competition.

Petco and Bark Box lead the pack with strong performances in both email and ad strategies. Petco's email score stands at 80.26%, with 119 ads across multiple platforms. Bark Box is not far behind with 81.22% in email and 95.87% in ads. Petco also boasts over 3.4 million organic visits, making it the dominant brand. Their domain rating of 81 and extensive backlinks further solidify their top position. Bark Box's 78 domain rating and 106k organic traffic highlight their marketing success.

Brands like Petlab Co., Pets at Home, and PetPlate also perform well, but slightly trail the leaders. Petlab Co. has strong ad performance, with a 92.47% score, driven by their 73 ads, mostly video. PetPlate maintains a balanced approach, performing well in both email (78.54%) and organic traffic (33k). Meanwhile, Pets at Home ranks high in ads (96.08%), thanks to their large organic traffic of 1.68 million and a solid domain rating of 73.

In contrast, brands like Pets Corner, West & Willow, and Incredible Pets are lagging behind. Pets Corner, with a 23.98% email score and nearly non-existent ad strategy, struggles to compete. West & Willow shows minimal ad presence and limited organic traffic, while Incredible Pets posts a zero ad score and low organic traffic, indicating a weak overall strategy. These brands need to improve both email and ad campaigns to catch up with the leaders.

Email Marketing Performance: Bark Box leads the dog brands industry in email marketing performance, showcasing consistent engagement with 22 emails sent and good email scoring despite fair promotions, indicating effective content delivery strategies. Native Pet closely follows with 15 emails sent, boasting good email scoring and a high percentage of promotions, showcasing strong engagement and promotional activities. Front Of The Pack exhibits commendable email marketing performance with 15 emails sent, coupled with a good email scoring, although with a fair percentage of promotions, suggesting potential areas for optimization in promotional strategies.

Email Deliverability and Spam Scores: Dope Dog showcases improved email deliverability with a good spam score and good email size performance, indicating effective content optimization and inbox placement strategies. Jinx demonstrates mixed results in email deliverability, displaying a fair spam score and poor email size, suggesting areas for improvement in email content and management practices. Good Trouble Pets and Dogdrop exhibit poor email deliverability, which may impact inbox placement and content optimization, necessitating potential improvements in email marketing practices.

Advertising Impact and Diversity: Dog is Human stands out in advertising impact and diversity, with 89 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the dog brands industry. Furbo Dog Camera closely follows with 72 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. The Farmer's Dog maintains a solid advertising impact with 63 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.

Email Marketing Performance: Petco emerges as the leader in email marketing, demonstrating exceptional performance by sending 21 emails with a high email scoring and a significant percentage of promotions, showcasing effective email campaign management and engagement strategies. Bark Box closely follows with 22 emails sent, boasting a good email scoring, although with a fair percentage of promotions, suggesting potential optimizations for promotional content. Incredible Pets showcases strong email marketing performance with 19 emails sent, displaying a good email scoring despite a fair percentage of promotions, indicating effective content delivery and engagement strategies.

Email Deliverability and Spam Scores: Wild One exhibits poor email deliverability with a large email size, suggesting potential challenges in content optimization and inbox placement. West & Willow displays mixed results in email deliverability, showcasing a fair spam score and email size, suggesting potential areas for improvement in email content and management practices. Maxbone demonstrates subpar email deliverability with a fair spam score and a large email size, indicating potential challenges in content optimization and inbox placement.

Advertising Impact and Diversity: Petco stands out in advertising impact and diversity, with 96 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the pet brands industry. Bark Box closely follows with 49 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. Petcube maintains a solid advertising impact with 41 impactful ads, although with limited diversity in new images, suggesting potential areas for content variation and innovation.

Email Marketing Performance: Bark Box emerges as the leader in email marketing, sending 29 emails with a good performance score of 59.14% and maintaining a balanced promotion ratio (6%). The Foggy Dog and Native Pet follow closely with 13 emails each, exhibiting good performance but needing improvement in promotion strategies. Just Food For Dogs, Dog is Human, and Front Of The Pack demonstrate potential in email marketing but require adjustments in both performance and promotion ratios to compete effectively. Reggie, Dope Dog, The Farmer's Dog, Jinx, Furbo Dog Camera, Maev, Good Trouble Pets, Dandy, and Dogdrop face challenges in email marketing performance and promotion strategies, requiring significant enhancements to engage consumers effectively and remain competitive.

Email Deliverability and Spam Scores: Dope Dog leads in email deliverability with a positive spam score and efficient email size management. Jinx exhibits positive spam scores but faces challenges in email size management. Native Pet, Dog is Human, Reggie, and Bark Box demonstrate effective email deliverability with positive spam scores and efficient email size management. Maev and Good Trouble Pets show promise in spam scores but require improvements in email size management for optimal deliverability. The Foggy Dog, The Farmer's Dog, Furbo Dog Camera, Just Food For Dogs, and Front Of The Pack face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.

Advertising performance: Jinx leads in advertising with 92 impactful ads, emphasizing both volume and diversity in ad content. Furbo Dog Camera closely follows with 91 impactful ads, showcasing a variety of unique copies and strong advertising volume. Bark Box, Front Of The Pack, Dog is Human, and Reggie exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Dog Brands industry. Just Food For Dogs, The Farmer's Dog, The Foggy Dog, Native Pet, Maev, Good Trouble Pets, Dandy, and Dogdrop struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.

Email Marketing Performance: Bark Box leads the industry with 29 emails, boasting a good performance score of 59.83% while maintaining a balanced promotion ratio (6%). Petco closely follows with 28 emails, exhibiting strong performance and effective promotion strategies (78%). Ren's Pets, Native Pet, and PetPlate show promise in email marketing but need adjustments in both performance and promotion ratios to compete effectively. Maxbone, Fable Pets, PETKIT, Petlab Co., Pets Corner, Petcube, Incredible Pets, Pets at Home, West & Willow, and Wild One face challenges in email marketing performance and promotion strategies, requiring significant enhancements to effectively engage consumers and remain competitive.

Email Deliverability and Spam Scores: Maxbone and Fable Pets exhibit positive spam scores, showcasing good email deliverability despite challenges in email size management. Petco, Petcube, Pets Corner, PETKIT, and Native Pet demonstrate effective email deliverability with positive spam scores and efficient email size management. PetPlate, Ren's Pets, and Petlab Co. show promise in spam scores but require improvements in email size management for optimal deliverability. Incredible Pets, Bark Box, and Wild One face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.

Advertising Performance: Petco leads in advertising with 272 impactful ads, emphasizing both volume and diversity in ad content. Petlab Co., Bark Box, and Pets at Home closely follow, showcasing a variety of unique copies and strong advertising volume. PETKIT, Fable Pets, Maxbone, PetPlate, Wild One, Petcube, West & Willow, Native Pet, Ren's Pets, and Pets Corner exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Pet Brands industry. Incredible Pets struggles with advertising impact and diversity, needing significant improvements to effectively engage consumers.

Email Marketing Overview: Over the last month, the Dog industry saw a 55.02% increase in average emails sent, reaching 11.27 per brand. Bark Box leads with an impressive 38 emails, showcasing robust marketing outreach. Dope Dog, Just Food For Dogs, and Native Pet also perform well, demonstrating a good balance of frequency and engagement. However, Just Food For Dogs needs improvement in email scoring to maintain its competitive edge. Brands like Reggie and The Farmer's Dog lag in both promotions and scoring, indicating areas for strategic enhancement.

Email Deliverability Insights: Average spam scores across the industry improved by 22.67%, with an average of -1.74. Dope Dog excels with a substantial score improvement, while Furbo Dog Camera impresses with the smallest email size, enhancing both deliverability and user experience. In contrast, The Foggy Dog faces challenges with a large email size, potentially impacting deliverability. Executives should focus on refining email size and maintaining optimal spam scores to ensure reliable communication.

Ads Performance: In the advertising arena, diversity is key. Bark Box and Dog is Human lead with 67 and 97 ads, respectively, showcasing both volume and creativity. The Foggy Dog, though strong in images, lacks video diversity. Front Of The Pack and Dogdrop struggle with limited advertising presence. A strategic recommendation is to diversify advertising content, especially through videos, to maintain a fresh and engaging brand image in the competitive Dog industry.

Email Marketing Overview: In the dynamic Pet industry, the past month witnessed a substantial email uptick, averaging 17.67 per brand. Petco takes the lead, sending a remarkable 73 emails with exceptional performance and promotions. Ren's Pets follows with commendable engagement, but struggles with promotions, presenting an area for improvement. Wild One's strategy, although frequent, lacks desired engagement and promotions, putting it in a fair performance category. Executives are advised to focus on refining email content for optimal engagement and promotions to maximize impact.

Email Deliverability Insights: Deliverability remains robust across the industry, with notable variations. Petco leads with an impressive -9.1 spam score, coupled with an efficient email size strategy. PETKIT also stands out, excelling in spam score, though facing challenges with email size. Wild One's deliverability is compromised with a suboptimal spam score and large email size. Executives should prioritize enhancing deliverability for brands facing challenges to ensure consistent, reliable communication with customers.

Ads Performance: Advertising in the Pet sector surged, averaging 37.93 ads per brand. Bark Box dominates with a staggering 127 ads and a diverse mix of images and videos, securing a leading position in advertising diversity. Petlab Co. follows closely, excelling in both volume and variety. Conversely, Pets Corner struggles, lacking in both ad volume and diversity. Executives are urged to diversify advertising content and volume to maintain a competitive edge in the bustling Pet industry.

Email Marketing Summary: Bark Box takes the lead in the Dogs industry, showcasing a strong email strategy with 6.67 emails on average, maintaining a good performance score of 60.23%. Dope Dog and Dog is Human closely follow, demonstrating solid email practices, although Dope Dog should watch its promotion frequency. Brands like Reggie and Good Trouble Pets lag behind due to low email engagement and scoring.

Email Deliverability Summary: Dope Dog excels in email deliverability, achieving a remarkable spam score of -3.23 and optimizing email size effectively. However, Jinx struggles in this aspect with a higher spam score and suboptimal email size. Good Trouble Pets manages decent deliverability but should optimize email size further. Brands like Dogdrop, Front Of The Pack, and Maev need significant improvements in both spam scores and email size.

Ads Performance Summary: Furbo Dog Camera leads in advertising with a high ad velocity, presenting 86 new ads and diverse content. Bark Box and Just Food For Dogs also perform well, showcasing effective advertising strategies. Reggie and Dog is Human maintain a good balance, while Dandy, Dogdrop, and Good Trouble Pets lack presence in this competitive landscape.

Email Marketing Summary: Petco takes the lead in the Pet industry, excelling in both email volume and performance. Bark Box and Ren's Pets are competitive but need improvement in reducing promotional content. Brands like Wild One and Petlab Co. struggle, particularly in email scoring, and should refine their strategies for better engagement.

Email Deliverability Summary: Petco showcases exceptional deliverability with a remarkably low spam score and optimized email sizes. Wild One, West & Willow, and Maxbone face challenges in this area, requiring attention to enhance their email deliverability. Pets At Home, although performing well, can improve its email size optimization.

Ads Performance Summary: Petco dominates in advertising, with a high number of ads and diverse content. Bark Box and Petlab Co. follow closely, maintaining a good balance of ad velocity and variety. Native Pet, Ren's Pets, and Maxbone need to ramp up their advertising efforts, while PetPlate and Incredible Pets are currently not active in this space.

Email Marketing Summary: Dog is Human and Dope Dog lead the dog industry in email marketing. Dog is Human consistently sends well-performing emails with a good score and promotions, showcasing effective engagement. Dope Dog, while sending fewer emails, maintains strong performance with high scoring and promotions. Bark Box, Native Pet, and Jinx show potential but need improvement in scoring and promotions. Brands like The Foggy Dog, Maev, and The Farmer's Dog face challenges with poor scoring and promotions and should focus on enhancing their email marketing strategies. Just Food For Dogs, Reggie, Furbo Dog Camera, Dandy, Front Of The Pack, and Good Trouble Pets are lagging behind and need a significant overhaul in both quantity and quality of emails.

Email Deliverability Summary: Dope Dog excels in email deliverability, combining a good spam score with optimal email size. Dogdrop and Dog is Human also show promising deliverability, focusing on good spam scores and appropriate email sizes. Native Pet, The Foggy Dog, and Bark Box need improvements in both spam scores and email sizes. The Farmer's Dog faces challenges and should enhance both spam scores and email sizes for better deliverability. Just Food For Dogs, Reggie, Furbo Dog Camera, Dandy, Front Of The Pack, and Good Trouble Pets are lagging behind and need a significant overhaul in both spam scores and email sizes.

Ads Performance Summary: Just Food For Dogs, The Farmer's Dog, and Bark Box lead in ads performance, demonstrating high velocity and a diverse range of unique copies. Dope Dog and Dog is Human also maintain commendable ad strategies. Native Pet, Jinx, Good Trouble Pets, and Furbo Dog Camera show potential but need improvements. The Foggy Dog, Maev, Dogdrop, Reggie, Dandy, Front Of The Pack, and Just Food For Dogs are lagging behind and need to enhance their ads strategies for better overall performance.

Email Marketing Summary: Petco leads the Pet Industry in email marketing, sending the most emails with excellent scoring and promotions. Bark Box closely follows with good email practices and a substantial quantity. Ren's Pets and Maxbone exhibit strong performances, but Ren's Pets needs to address promotions. Fable Pets, Native Pet, and PETKIT show potential but need improvements, especially in scoring and promotions. Petlab Co., West & Willow, Pets At Home, Petcube, Wild One, and Incredible Pets need significant enhancements in both quantity and quality of emails.

Email Deliverability Summary: Wild One excels in email deliverability, combining a good spam score with optimal email size. Petco, Petlab Co., PetPlate, and Pets At Home also demonstrate strong deliverability. Fable Pets and Petcube maintain good spam scores but need improvements in email size. Ren's Pets, Maxbone, Native Pet, and Incredible Pets face challenges and should focus on improving both spam scores and email size for better deliverability.

Ads Performance Summary: Petlab Co. dominates the Pet Industry in ads performance, demonstrating high velocity and a diverse range of unique copies. Fable Pets, Petco, West & Willow, Pets At Home, and Bark Box also maintain commendable ad strategies. Ren's Pets, Maxbone, Native Pet, Wild One, Petcube, PETKIT, and Incredible Pets face challenges and need to enhance their ads strategies for better overall performance.

In June, Petco took the lead with 19 emails sent, while Bark Box and Maxbone secured the second position with 15 emails each.

In terms of ads, Petlab Co. stood out by creating 110 new ads during June, followed closely by Petco with 99 new ads. Additionally, Petco utilized the highest number of unique ad copies with a total of 53 in their new ads of this month.

Turning to ad strategy, Petlab Co. prioritized videos over images, utilizing 98 videos and only 12 images in their ads. On the other hand, Petco adopted a balanced approach, using an equal number of 46 images and 46 videos in their ads.

In June, Dope Dog takes again the lead in emails with a total of 22 emails sent, closely followed by Reggie with 16 emails.

Shifting to new ads created, The Farmer's Dog secures the first position with 76 new ads, while Bark Box comes in second with 68 new ads. Both brands utilized the highest number of ad copies in their new ads, with a total of 36 unique ad copies.

When it comes to ad media, both The Farmer's Dog and Bark Box prioritize videos over images in their new ads this month. The Farmer's Dog employed 43 videos and 28 images, while Bark Box used only 65 videos.

During July, Bark Box took the lead in emails with 20 sent, while Petco followed closely with 17 emails.

As for advertising, the top brand remains unchanged, with Petlab Co. in the first position creating 112 new ads, and Petco in the second position with 90 new ads and the highest number of ad copies (47) among all the brands in the benchmark.

In terms of ad strategy, Petlab Co. solely utilized videos (112), while Petco employed a combination of 51 images and 35 videos.

In July, Dope Dog took the lead again in emails with 22 emails, closely followed by Bark Box with 20 emails.

When it comes to advertising, Furbo Dog Camera secured the top position with 91 new ads created, featuring the highest number of ad copies (53) this month. Bark Box, on the other hand, comes in the second position with 63 new ads.

In terms of ad strategy, Furbo Dog Camera prioritized the use of videos (56) over images (30), whereas Bark Box leaned more towards images (54) than videos (3).

In August, Petco led the way in emails with 27, while Ren's Pets secured the second position with 16 promotional emails.

Shifting to advertising, Petlab Co. and Petco continued to dominate, creating 106 and 86 new ads respectively this month. Notably, Petlab Co. utilized the highest number of ad copies (64) compared to all the benchmark brands.

Regarding media usage in their new ads, both Petlab Co. and Petco emphasized videos over images. Petlab Co. featured 101 videos alongside a single image, while Petco employed 45 videos in contrast to 33 images.

In August, Dog is Human and Reggie emerged as the email frontrunners, sending 16 and 15 emails, respectively.

Shifting our focus to advertising, Furbo Dog Camera and The Farmer's Dog held the lead, each generating 75 new ads this month.

Turning to their ad media strategy, both Furbo Dog Camera and The Farmer's Dog leaned towards videos. Furbo Dog Camera utilized 55 videos alongside 15 images, while The Farmer's Dog featured 38 videos compared to 34 images.

Email Marketing Summary: Dog is Human is the leader in the Dogs industry for email marketing. It sends a good number of emails with high email scoring and very few promotions. Dope Dog and Dogdrop also perform well in email marketing with good email scores and reasonable promotion rates. Brands like Just Food For Dogs and Maev need to improve their email marketing strategies.

Email Deliverability Summary: Dope Dog leads in email deliverability with an excellent spam score and optimized email size. Jinx and Good Trouble Pets also perform well in email deliverability with good spam scores and balanced email sizes. Maev needs to work on its email deliverability, with a fair spam score and large email size.

Ads Performance Summary: Bark Box excels in advertising with the highest number of new ads detected and good unique copy performance. Furbo Dog Camera and The Farmer's Dog also perform well in advertising. Brands like Reggie and Dandy need to focus more on their advertising efforts.

In summary, Dog is Human leads in email marketing, while Dope Dog excels in email deliverability. Bark Box dominates advertising, with Furbo Dog Camera and The Farmer's Dog also performing well. Brands like Maev need to improve both email deliverability and advertising efforts.

Email Marketing Summary: Petco leads the Pet industry in email marketing, sending the most emails with good email scoring. Bark Box also performs well in email marketing with good email scoring, but it has room for improvement in reducing promotions. Brands like Ren's Pets and Fable Pets have good email scores but need to work on reducing promotions.

Email Deliverability Summary: Wild One excels in email deliverability with a good spam score and optimized email size. Petco, despite leading in email marketing, has room for improvement in email deliverability, especially in email size. On the other hand, brands like West & Willow and PetPlate need to improve both spam scores and email size for better deliverability.

Ads Performance Summary: Petlab Co. dominates advertising in the Pet industry with the highest number of new ads detected and good unique copy performance. Bark Box and Petco also perform well in advertising. Brands like Native Pet and Incredible Pets need to focus more on their advertising efforts.

In summary, Petco leads in email marketing, while Wild One excels in email deliverability. Petlab Co. dominates advertising, with Bark Box and Petco also performing well. Brands like Ren's Pets and Fable Pets have potential in email marketing but need to work on reducing promotions. West & Willow and PetPlate need to improve both email deliverability and advertising efforts.

In the month of May, Ren's Pets maintains its prominent position as the industry leader in emails, delivering a total of 15 of promotional emails. Following closely behind is Petco, with 12 emails.

When it comes to advertisements, Petco takes the lead, creating 82 new ads, accompanied by the highest number of ad copies with a total of 51. Bark Box follows closely with 69 new ads.

In terms of ad strategy, Petco leans towards videos, incorporating 42 videos alongside 34 images. Conversely, Bark Box places a strong emphasis on images with 51 images and only 15 videos.

In May, Dope Dog and Dog is Human maintained their positions from April in terms of emails sent. Dope Dog took the lead with 23 emails, followed by Dog is Human with 18 emails. In the advertising realm, Bark Box emerged as the top brand, creating a total of 69 new ads and utilizing the highest number of ad copies with a total of 33 ad copies. Furbo Dog Camera, which held the lead in April, closely followed with 47 new ads. When it comes to their ad strategies, Bark Box prioritizes images with 51 images and 15 videos, while Furbo Dog Camera favors videos with 26 videos and 15 images.

Since the 3rd week of January, there was a remarquable increase in the number of emails sent by pet brands in anticipation of Valentine's Day. During February, Maxbone was the top sender with 27 emails and in terms of advertisements, Petco was the most prolific with 47 new ads, followed by Pets At Home with 43 and Maxbone with 34. These figures indicate a clear effort from these pet brands to capitalize on the Valentine's Day holiday season.

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In March, Dope Dog sent 17 emails, closely followed by Dog is Human with 16 emails.

Furbo Dog Camera launched the highest number of new ads with 60 new ads and utilized the most ad copies with 34 ad copies. Just Food For Dogs came in second with 30 new ads.

Just Food For Dogs prioritizes images over videos in its new ads, using 21 images and only 8 videos. Furbo Dog Camera, on the other hand, is more focused on videos, with 30 new videos and 21 new images used in its new ads.

In April, Dope Dog sent the highest number of emails with a total of 19 emails, followed by Dog is Human with 18 emails sent.

As for ads launched during this period, Furbo Dog Camera takes the lead with 60 new ads, followed by Reggie with 45 new ads. Furbo Dog Camera also has the highest number of unique ad copies used in their ads with 34 unique ad copies. Both brands are using videos and images in their new ads, but Furbo Dog Camera slightly prefers videos with 30 new videos vs. 21 new images. On the other hand, Reggie is focused mainly on videos with 43 new videos vs. only 2 new images in its new ads.

In April, both Maxbone and Ren's Pets sent the highest number of emails, each sending 17 emails.

As for advertisements, Wilde One sent the most new ads with 81, followed by Pets At Home with 43.

Wilde One prioritizes videos in its ads, with 69 new videos and 11 new images. Pets At Home uses almost equal numbers of videos and images, with 13 new videos and 11 new images in its new ads.

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