The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Petco leads the Pet Industry in email marketing, sending the most emails with excellent scoring and promotions. Bark Box closely follows with good email practices and a substantial quantity. Ren's Pets and Maxbone exhibit strong performances, but Ren's Pets needs to address promotions. Fable Pets, Native Pet, and PETKIT show potential but need improvements, especially in scoring and promotions. Petlab Co., West & Willow, Pets At Home, Petcube, Wild One, and Incredible Pets need significant enhancements in both quantity and quality of emails.
Email Deliverability Summary: Wild One excels in email deliverability, combining a good spam score with optimal email size. Petco, Petlab Co., PetPlate, and Pets At Home also demonstrate strong deliverability. Fable Pets and Petcube maintain good spam scores but need improvements in email size. Ren's Pets, Maxbone, Native Pet, and Incredible Pets face challenges and should focus on improving both spam scores and email size for better deliverability.
Ads Performance Summary: Petlab Co. dominates the Pet Industry in ads performance, demonstrating high velocity and a diverse range of unique copies. Fable Pets, Petco, West & Willow, Pets At Home, and Bark Box also maintain commendable ad strategies. Ren's Pets, Maxbone, Native Pet, Wild One, Petcube, PETKIT, and Incredible Pets face challenges and need to enhance their ads strategies for better overall performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
