The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Dogs
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Bark Box takes the lead in the Dogs industry, showcasing a strong email strategy with 6.67 emails on average, maintaining a good performance score of 60.23%. Dope Dog and Dog is Human closely follow, demonstrating solid email practices, although Dope Dog should watch its promotion frequency. Brands like Reggie and Good Trouble Pets lag behind due to low email engagement and scoring.
Email Deliverability Summary: Dope Dog excels in email deliverability, achieving a remarkable spam score of -3.23 and optimizing email size effectively. However, Jinx struggles in this aspect with a higher spam score and suboptimal email size. Good Trouble Pets manages decent deliverability but should optimize email size further. Brands like Dogdrop, Front Of The Pack, and Maev need significant improvements in both spam scores and email size.
Ads Performance Summary: Furbo Dog Camera leads in advertising with a high ad velocity, presenting 86 new ads and diverse content. Bark Box and Just Food For Dogs also perform well, showcasing effective advertising strategies. Reggie and Dog is Human maintain a good balance, while Dandy, Dogdrop, and Good Trouble Pets lack presence in this competitive landscape.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
