The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Petco takes the lead in the Pet industry, excelling in both email volume and performance. Bark Box and Ren's Pets are competitive but need improvement in reducing promotional content. Brands like Wild One and Petlab Co. struggle, particularly in email scoring, and should refine their strategies for better engagement.
Email Deliverability Summary: Petco showcases exceptional deliverability with a remarkably low spam score and optimized email sizes. Wild One, West & Willow, and Maxbone face challenges in this area, requiring attention to enhance their email deliverability. Pets At Home, although performing well, can improve its email size optimization.
Ads Performance Summary: Petco dominates in advertising, with a high number of ads and diverse content. Bark Box and Petlab Co. follow closely, maintaining a good balance of ad velocity and variety. Native Pet, Ren's Pets, and Maxbone need to ramp up their advertising efforts, while PetPlate and Incredible Pets are currently not active in this space.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
