The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of May, Ren's Pets maintains its prominent position as the industry leader in emails, delivering a total of 15 of promotional emails. Following closely behind is Petco, with 12 emails.
When it comes to advertisements, Petco takes the lead, creating 82 new ads, accompanied by the highest number of ad copies with a total of 51. Bark Box follows closely with 69 new ads.
In terms of ad strategy, Petco leans towards videos, incorporating 42 videos alongside 34 images. Conversely, Bark Box places a strong emphasis on images with 51 images and only 15 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
