The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Bark Box leads the industry with 29 emails, boasting a good performance score of 59.83% while maintaining a balanced promotion ratio (6%). Petco closely follows with 28 emails, exhibiting strong performance and effective promotion strategies (78%). Ren's Pets, Native Pet, and PetPlate show promise in email marketing but need adjustments in both performance and promotion ratios to compete effectively. Maxbone, Fable Pets, PETKIT, Petlab Co., Pets Corner, Petcube, Incredible Pets, Pets at Home, West & Willow, and Wild One face challenges in email marketing performance and promotion strategies, requiring significant enhancements to effectively engage consumers and remain competitive.
Email Deliverability and Spam Scores: Maxbone and Fable Pets exhibit positive spam scores, showcasing good email deliverability despite challenges in email size management. Petco, Petcube, Pets Corner, PETKIT, and Native Pet demonstrate effective email deliverability with positive spam scores and efficient email size management. PetPlate, Ren's Pets, and Petlab Co. show promise in spam scores but require improvements in email size management for optimal deliverability. Incredible Pets, Bark Box, and Wild One face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.
Advertising Performance: Petco leads in advertising with 272 impactful ads, emphasizing both volume and diversity in ad content. Petlab Co., Bark Box, and Pets at Home closely follow, showcasing a variety of unique copies and strong advertising volume. PETKIT, Fable Pets, Maxbone, PetPlate, Wild One, Petcube, West & Willow, Native Pet, Ren's Pets, and Pets Corner exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Pet Brands industry. Incredible Pets struggles with advertising impact and diversity, needing significant improvements to effectively engage consumers.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
