The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Dogs
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Bark Box emerges as the leader in email marketing, sending 29 emails with a good performance score of 59.14% and maintaining a balanced promotion ratio (6%). The Foggy Dog and Native Pet follow closely with 13 emails each, exhibiting good performance but needing improvement in promotion strategies. Just Food For Dogs, Dog is Human, and Front Of The Pack demonstrate potential in email marketing but require adjustments in both performance and promotion ratios to compete effectively. Reggie, Dope Dog, The Farmer's Dog, Jinx, Furbo Dog Camera, Maev, Good Trouble Pets, Dandy, and Dogdrop face challenges in email marketing performance and promotion strategies, requiring significant enhancements to engage consumers effectively and remain competitive.
Email Deliverability and Spam Scores: Dope Dog leads in email deliverability with a positive spam score and efficient email size management. Jinx exhibits positive spam scores but faces challenges in email size management. Native Pet, Dog is Human, Reggie, and Bark Box demonstrate effective email deliverability with positive spam scores and efficient email size management. Maev and Good Trouble Pets show promise in spam scores but require improvements in email size management for optimal deliverability. The Foggy Dog, The Farmer's Dog, Furbo Dog Camera, Just Food For Dogs, and Front Of The Pack face challenges in both spam scores and email size management, necessitating strategic adjustments to optimize email deliverability.
Advertising performance: Jinx leads in advertising with 92 impactful ads, emphasizing both volume and diversity in ad content. Furbo Dog Camera closely follows with 91 impactful ads, showcasing a variety of unique copies and strong advertising volume. Bark Box, Front Of The Pack, Dog is Human, and Reggie exhibit potential in advertising but require enhancements in both volume and diversity to optimize advertising impact and competitiveness in the Dog Brands industry. Just Food For Dogs, The Farmer's Dog, The Foggy Dog, Native Pet, Maev, Good Trouble Pets, Dandy, and Dogdrop struggle with advertising impact and diversity, needing significant improvements to effectively engage consumers.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
