The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Petco emerges as the leader in email marketing, demonstrating exceptional performance by sending 21 emails with a high email scoring and a significant percentage of promotions, showcasing effective email campaign management and engagement strategies. Bark Box closely follows with 22 emails sent, boasting a good email scoring, although with a fair percentage of promotions, suggesting potential optimizations for promotional content. Incredible Pets showcases strong email marketing performance with 19 emails sent, displaying a good email scoring despite a fair percentage of promotions, indicating effective content delivery and engagement strategies.
Email Deliverability and Spam Scores: Wild One exhibits poor email deliverability with a large email size, suggesting potential challenges in content optimization and inbox placement. West & Willow displays mixed results in email deliverability, showcasing a fair spam score and email size, suggesting potential areas for improvement in email content and management practices. Maxbone demonstrates subpar email deliverability with a fair spam score and a large email size, indicating potential challenges in content optimization and inbox placement.
Advertising Impact and Diversity: Petco stands out in advertising impact and diversity, with 96 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the pet brands industry. Bark Box closely follows with 49 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. Petcube maintains a solid advertising impact with 41 impactful ads, although with limited diversity in new images, suggesting potential areas for content variation and innovation.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
