The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Dogs
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Dog is Human and Dope Dog lead the dog industry in email marketing. Dog is Human consistently sends well-performing emails with a good score and promotions, showcasing effective engagement. Dope Dog, while sending fewer emails, maintains strong performance with high scoring and promotions. Bark Box, Native Pet, and Jinx show potential but need improvement in scoring and promotions. Brands like The Foggy Dog, Maev, and The Farmer's Dog face challenges with poor scoring and promotions and should focus on enhancing their email marketing strategies. Just Food For Dogs, Reggie, Furbo Dog Camera, Dandy, Front Of The Pack, and Good Trouble Pets are lagging behind and need a significant overhaul in both quantity and quality of emails.
Email Deliverability Summary: Dope Dog excels in email deliverability, combining a good spam score with optimal email size. Dogdrop and Dog is Human also show promising deliverability, focusing on good spam scores and appropriate email sizes. Native Pet, The Foggy Dog, and Bark Box need improvements in both spam scores and email sizes. The Farmer's Dog faces challenges and should enhance both spam scores and email sizes for better deliverability. Just Food For Dogs, Reggie, Furbo Dog Camera, Dandy, Front Of The Pack, and Good Trouble Pets are lagging behind and need a significant overhaul in both spam scores and email sizes.
Ads Performance Summary: Just Food For Dogs, The Farmer's Dog, and Bark Box lead in ads performance, demonstrating high velocity and a diverse range of unique copies. Dope Dog and Dog is Human also maintain commendable ad strategies. Native Pet, Jinx, Good Trouble Pets, and Furbo Dog Camera show potential but need improvements. The Foggy Dog, Maev, Dogdrop, Reggie, Dandy, Front Of The Pack, and Just Food For Dogs are lagging behind and need to enhance their ads strategies for better overall performance.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
