The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In June, Petco took the lead with 19 emails sent, while Bark Box and Maxbone secured the second position with 15 emails each.
In terms of ads, Petlab Co. stood out by creating 110 new ads during June, followed closely by Petco with 99 new ads. Additionally, Petco utilized the highest number of unique ad copies with a total of 53 in their new ads of this month.
Turning to ad strategy, Petlab Co. prioritized videos over images, utilizing 98 videos and only 12 images in their ads. On the other hand, Petco adopted a balanced approach, using an equal number of 46 images and 46 videos in their ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
