The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
October
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Petco and Bark Box lead the pack with strong performances in both email and ad strategies. Petco's email score stands at 80.26%, with 119 ads across multiple platforms. Bark Box is not far behind with 81.22% in email and 95.87% in ads. Petco also boasts over 3.4 million organic visits, making it the dominant brand. Their domain rating of 81 and extensive backlinks further solidify their top position. Bark Box's 78 domain rating and 106k organic traffic highlight their marketing success.
Brands like Petlab Co., Pets at Home, and PetPlate also perform well, but slightly trail the leaders. Petlab Co. has strong ad performance, with a 92.47% score, driven by their 73 ads, mostly video. PetPlate maintains a balanced approach, performing well in both email (78.54%) and organic traffic (33k). Meanwhile, Pets at Home ranks high in ads (96.08%), thanks to their large organic traffic of 1.68 million and a solid domain rating of 73.
In contrast, brands like Pets Corner, West & Willow, and Incredible Pets are lagging behind. Pets Corner, with a 23.98% email score and nearly non-existent ad strategy, struggles to compete. West & Willow shows minimal ad presence and limited organic traffic, while Incredible Pets posts a zero ad score and low organic traffic, indicating a weak overall strategy. These brands need to improve both email and ad campaigns to catch up with the leaders.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
