The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Dogs
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Dog is Human is the leader in the Dogs industry for email marketing. It sends a good number of emails with high email scoring and very few promotions. Dope Dog and Dogdrop also perform well in email marketing with good email scores and reasonable promotion rates. Brands like Just Food For Dogs and Maev need to improve their email marketing strategies.
Email Deliverability Summary: Dope Dog leads in email deliverability with an excellent spam score and optimized email size. Jinx and Good Trouble Pets also perform well in email deliverability with good spam scores and balanced email sizes. Maev needs to work on its email deliverability, with a fair spam score and large email size.
Ads Performance Summary: Bark Box excels in advertising with the highest number of new ads detected and good unique copy performance. Furbo Dog Camera and The Farmer's Dog also perform well in advertising. Brands like Reggie and Dandy need to focus more on their advertising efforts.
In summary, Dog is Human leads in email marketing, while Dope Dog excels in email deliverability. Bark Box dominates advertising, with Furbo Dog Camera and The Farmer's Dog also performing well. Brands like Maev need to improve both email deliverability and advertising efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
