The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the dynamic Pet industry, the past month witnessed a substantial email uptick, averaging 17.67 per brand. Petco takes the lead, sending a remarkable 73 emails with exceptional performance and promotions. Ren's Pets follows with commendable engagement, but struggles with promotions, presenting an area for improvement. Wild One's strategy, although frequent, lacks desired engagement and promotions, putting it in a fair performance category. Executives are advised to focus on refining email content for optimal engagement and promotions to maximize impact.
Email Deliverability Insights: Deliverability remains robust across the industry, with notable variations. Petco leads with an impressive -9.1 spam score, coupled with an efficient email size strategy. PETKIT also stands out, excelling in spam score, though facing challenges with email size. Wild One's deliverability is compromised with a suboptimal spam score and large email size. Executives should prioritize enhancing deliverability for brands facing challenges to ensure consistent, reliable communication with customers.
Ads Performance: Advertising in the Pet sector surged, averaging 37.93 ads per brand. Bark Box dominates with a staggering 127 ads and a diverse mix of images and videos, securing a leading position in advertising diversity. Petlab Co. follows closely, excelling in both volume and variety. Conversely, Pets Corner struggles, lacking in both ad volume and diversity. Executives are urged to diversify advertising content and volume to maintain a competitive edge in the bustling Pet industry.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
