The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
August
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In August, Petco led the way in emails with 27, while Ren's Pets secured the second position with 16 promotional emails.
Shifting to advertising, Petlab Co. and Petco continued to dominate, creating 106 and 86 new ads respectively this month. Notably, Petlab Co. utilized the highest number of ad copies (64) compared to all the benchmark brands.
Regarding media usage in their new ads, both Petlab Co. and Petco emphasized videos over images. Petlab Co. featured 101 videos alongside a single image, while Petco employed 45 videos in contrast to 33 images.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
