The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Dogs
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In April, Dope Dog sent the highest number of emails with a total of 19 emails, followed by Dog is Human with 18 emails sent.
As for ads launched during this period, Furbo Dog Camera takes the lead with 60 new ads, followed by Reggie with 45 new ads. Furbo Dog Camera also has the highest number of unique ad copies used in their ads with 34 unique ad copies. Both brands are using videos and images in their new ads, but Furbo Dog Camera slightly prefers videos with 30 new videos vs. 21 new images. On the other hand, Reggie is focused mainly on videos with 43 new videos vs. only 2 new images in its new ads.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
