The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Dogs
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Bark Box leads the dog brands industry in email marketing performance, showcasing consistent engagement with 22 emails sent and good email scoring despite fair promotions, indicating effective content delivery strategies. Native Pet closely follows with 15 emails sent, boasting good email scoring and a high percentage of promotions, showcasing strong engagement and promotional activities. Front Of The Pack exhibits commendable email marketing performance with 15 emails sent, coupled with a good email scoring, although with a fair percentage of promotions, suggesting potential areas for optimization in promotional strategies.
Email Deliverability and Spam Scores: Dope Dog showcases improved email deliverability with a good spam score and good email size performance, indicating effective content optimization and inbox placement strategies. Jinx demonstrates mixed results in email deliverability, displaying a fair spam score and poor email size, suggesting areas for improvement in email content and management practices. Good Trouble Pets and Dogdrop exhibit poor email deliverability, which may impact inbox placement and content optimization, necessitating potential improvements in email marketing practices.
Advertising Impact and Diversity: Dog is Human stands out in advertising impact and diversity, with 89 impactful ads demonstrating both volume and variety in content, highlighting its robust market presence in the dog brands industry. Furbo Dog Camera closely follows with 72 impactful ads, showcasing a strong advertising presence and engagement diversity, effectively positioning itself in the competitive market. The Farmer's Dog maintains a solid advertising impact with 63 impactful ads, although with limited diversity in unique copy, suggesting potential areas for content variation and innovation.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
