The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Pets
industry, for the month of
September
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Petco leads the Pet industry in email marketing, sending the most emails with good email scoring. Bark Box also performs well in email marketing with good email scoring, but it has room for improvement in reducing promotions. Brands like Ren's Pets and Fable Pets have good email scores but need to work on reducing promotions.
Email Deliverability Summary: Wild One excels in email deliverability with a good spam score and optimized email size. Petco, despite leading in email marketing, has room for improvement in email deliverability, especially in email size. On the other hand, brands like West & Willow and PetPlate need to improve both spam scores and email size for better deliverability.
Ads Performance Summary: Petlab Co. dominates advertising in the Pet industry with the highest number of new ads detected and good unique copy performance. Bark Box and Petco also perform well in advertising. Brands like Native Pet and Incredible Pets need to focus more on their advertising efforts.
In summary, Petco leads in email marketing, while Wild One excels in email deliverability. Petlab Co. dominates advertising, with Bark Box and Petco also performing well. Brands like Ren's Pets and Fable Pets have potential in email marketing but need to work on reducing promotions. West & Willow and PetPlate need to improve both email deliverability and advertising efforts.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
