Thesus Outdoors

Email Marketing Performance: YETI leads in email marketing with 19 emails sent, followed by Rumpl with 17, and RTIC Outdoors with 16. These brands not only sent the most emails but also had high promotional engagement, making them top performers. Solo Stove, Outdoor Voices, and Hydro Flask showed good activity with 15, 14, and 12 emails respectively but need better promotional engagement. Brands like Snowpeak, Cowboy, and ORCA Coolers need to increase their email output to compete effectively. Veloretti and Sportsman's Guide lag significantly behind with minimal or no email activity.

Email Deliverability and Spam Scores: Atmosphere and RTIC Outdoors stand out with excellent spam scores of -4.44 and -2.82, respectively, and optimal email sizes. Roofnest and Cowboy also performed well in terms of spam scores but need to manage email size better. Solo Stove and YETI showed good deliverability but did not provide specific spam scores. On the other hand, Snowpeak and ORCA Coolers had poor spam scores close to 0, indicating potential issues in deliverability. Brands like Hydro Flask, MODL Outdoors, and Thesus Outdoors need to improve both their spam scores and email sizes.

Advertising Impact and Diversity: YETI excels with 69 new ads, showing a high level of activity and diversity. Rumpl and RTIC Outdoors follow closely with 59 and 57 ads, respectively. Solo Stove and Veloretti also performed well with 52 and 47 ads. Snowpeak showed good performance with 34 ads, while Hydro Flask and Thesus Outdoors need to boost their ad volume. Brands like Roofnest, Cowboy, and ORCA Coolers had minimal ad activity, indicating a need for more strategic ad campaigns. Outdoor Voices did not launch any new ads, placing them at the bottom in advertising efforts.

Email Marketing Performance: KURU Footwear leads in email marketing performance, with 27 emails sent and a high engagement score of 64.96%, indicating effective targeting and content relevance. JustFab closely follows with 30 emails sent and a good email scoring of 57.57%, suggesting consistent engagement efforts despite a fair promotion rate. Wolf & Shepherd demonstrates solid email marketing performance, sending 17 emails with a high email scoring of 68.47%, showcasing effective audience engagement strategies and content resonance.

Email Deliverability and Spam Scores: KURU Footwear excels in email deliverability with a neutral spam score and good email size performance, ensuring effective content management and consistent inbox placement. SKECHERS maintains good email deliverability with a significantly lower spam score and good email size performance, indicating successful inbox placement consistency and content optimization efforts. Tamara Mellon demonstrates fair email deliverability with a decreased spam score and fair email size performance, suggesting areas for refining content optimization strategies while maintaining inbox placement consistency.

Advertising Impact and Diversity: Axel Arigato emerges as the leader in advertising impact and diversity with 147 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive footwear brands market. SKECHERS closely follows with 120 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. Neemans maintains solid advertising impact with 115 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.

Email Marketing Performance:RTIC Outdoors emerges as a leader in email marketing, sending 21 emails with a strong email scoring and a well-balanced promotional strategy. Rumpl closely follows with 16 emails, showcasing high email scoring and an effective promotional mix. Solo Stove demonstrates a solid performance with 13 emails but needs to improve its email scoring for enhanced effectiveness. Atmosphere presents a promising performance with 12 emails, although it requires improvement in both email scoring and promotional diversity.

Email Deliverability and Spam Scores:Snowpeak demonstrates strong email deliverability with a positive spam score, but it needs to address email size management for improved performance, positioning itself as a potential leader in this aspect. ORCA Coolers exhibits average email deliverability with a neutral spam score but struggles with efficient email size management, indicating room for enhancement. Sportsman's Guide, although lacking spam score data, should focus on optimizing email size management for better deliverability.

Advertising Impact and Diversity:Solo Stove leads in advertising impact with 111 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the outdoor industry. Veloretti closely follows with 82 impactful ads, showcasing a variety of unique copies and a high proportion of video content. RTIC Outdoors demonstrates solid advertising impact with 81 impactful ads, focusing on unique copies and a balanced proportion of video content. Rumpl presents promising advertising strategies with 44 impactful ads, emphasizing a balance between volume and diversity in ad content.

Email Marketing Performance: JustFab leads the footwear industry with 32 emails sent, showcasing good email scoring performance but needing improvements in promotional content diversity. KURU Footwear closely follows with 30 emails, demonstrating excellent email scoring performance and balanced promotional content. Bates Footwear emerges as a strong performer with 24 emails sent, requiring enhancements in email scoring and promotional content diversity to remain competitive. Wolf & Shepherd presents itself with 17 emails, signaling good email scoring performance and a balanced promotional approach. Indestructible Shoes and Vessi face challenges in email marketing, necessitating strategic adjustments to enhance performance and competitiveness.

Email Deliverability and Spam Scores: KURU Footwear excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a notable player in the footwear industry. Tamara Mellon demonstrates strong email deliverability with a positive spam score but requires improvements in email size management to optimize deliverability and competitiveness. Bates Footwear showcases potential in email deliverability with a positive spam score and effective email size management, distinguishing itself from other brands in the industry. JustFab, Wolf & Shepherd, and Indestructible Shoes face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.

Advertising Performance: Axel Arigato leads in advertising with 152 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. SKECHERS closely follows with 119 impactful ads, showcasing a variety of unique copies and strong advertising volume. Neemans demonstrates potential in advertising with 115 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness in the footwear industry. Taft and KURU Footwear face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: RTIC Outdoors takes the lead in email strategy, delivering 21 messages with a commendable performance score of 66.76%. Rumpl closely follows with a balanced approach, showcasing 19 impactful emails with a high scoring rate of 73.95%. Hydro Flask maintains a robust email presence, achieving a notable performance score of 68.64%. Atmosphere, despite sending fewer emails, excels in both volume and performance. YETI and Thesus Outdoors exhibit effective email strategies, while Veloretti faces challenges with both volume and performance. Brands like Roofnest, ORCA Coolers, and Sportsman's Guide need refinement in both email quantity and quality.

Email Deliverability Insights: Snowpeak ensures consistent email deliverability with an impressive spam score, standing out among the competition. ORCA Coolers, although facing challenges in deliverability, maintains a moderate spam score. Solo Stove excels in both aspects, ensuring emails reach the audience effectively. Veloretti, despite a higher spam score, delivers emails with a good-sized impact. RTIC Outdoors demonstrates good deliverability with a balanced spam score. Cowboy manages to deliver effectively despite a higher spam score. Rumpl, while maintaining a high spam score, achieves successful email delivery.

Ads Performance: Veloretti dominates in advertising, delivering 62 impactful ads, showcasing diversity in content. Rumpl follows closely with 47 effective ads and a noteworthy variety of copy. Hydro Flask and Solo Stove exhibit strong advertising impact, featuring both images and videos effectively. YETI and RTIC Outdoors maintain a balanced approach with a significant number of ads. Atmosphere, though fewer in volume, showcases diversity in content. Thesus Outdoors, Sportsman's Guide, and Roofnest need enhancement in both volume and diversity. Outdoor Voices lags significantly in both advertising volume and content diversity.

Email Marketing Overview: In the dynamic footwear industry, JustFab takes the lead with 34 well-tailored emails, earning a 64.21% performance score. KURU Footwear follows closely, showcasing a 69.94% email scoring. SKECHERS and Wolf & Shepherd maintain a strong presence, demonstrating impactful email campaigns. However, brands like Gianvito Rossi and Thursday Boot Company fall behind, lacking in both volume and engagement. Neemans, although with a substantial email count, needs improvement in content engagement to compete effectively.

Email Deliverability Insights: JustFab excels in email deliverability, boasting a significant reduction in spam scores and moderate email sizes. KURU Footwear, despite good email scoring, struggles with larger email sizes, impacting deliverability. Brands like Neemans and SKECHERS demonstrate efficiency in deliverability, ensuring emails reach the audience effectively. In contrast, Gianvito Rossi and Thursday Boot Company face challenges with high spam scores and larger email sizes.

Ads Performance: Axel Arigato emerges as a leader in advertising, with 160 impactful ads and a diverse range of 15 unique copies. SKECHERS and Neemans maintain robust advertising strategies, combining substantial ad volumes with engaging content. JustFab, while excelling in email marketing, needs to diversify its advertising content. Brands like Gianvito Rossi, Thesus Outdoors, and Indestructible Shoes lag in both volume and content diversity, requiring strategic adjustments for a competitive edge.

Email Marketing Overview: The outdoor industry witnessed a notable 47.75% increase in average weekly emails, reaching 15.07. RTIC Outdoors shines, sending 34 emails weekly, strategically engaging customers. On the flip side, Solo Stove, despite its prowess in ads, lags, sending zero emails.

Email Deliverability Insights: RTIC Outdoors maintains leadership with stellar email scores (62.88%) and deliverability. In contrast, Rumpl, while strong in emails, grapples with large email sizes, affecting deliverability. YETI, though excelling in emails, faces challenges with large email sizes and needs optimization.

Ads Performance: Ads surged by 27.43% on average, with brands publishing 39.67 weekly. YETI leads with 118 new ads and a versatile mix of images and videos. Veloretti excels in ads but struggles with diversity, using repetitive copies. Snowpeak falters both in emails and ads, indicating the need for a comprehensive marketing strategy.

Email Marketing Overview : KURU Footwear leads the footwear domain, striking a balance between email quantity and quality with 43 impactful emails and impressive email scores. JustFab closely follows, demonstrating a robust email strategy with 36 well-crafted communications, showcasing both frequency and excellence. Wolf & Shepherd and SKECHERS maintain strong positions, excelling in both email count and scoring. Tamara Mellon, although fair in email quantity, excels in scoring, showcasing a strategic approach. Indestructible Shoes, while having a decent email count, struggles with scoring, indicative of an area for improvement.

Email Deliverability Insights : SKECHERS emerges as a delivery maestro, optimizing emails with a significant decrease in spam scores and an efficient email size. KURU Footwear impresses with a notable decrease in spam scores but faces challenges in managing email size. JustFab faces hurdles in spam scores, impacting deliverability, whereas Vessi struggles with larger email sizes. Brands like Thursday Boot Company and Gianvito Rossi excel in delivery optimization, ensuring emails pass spam filters. In the competitive footwear landscape, a meticulous approach to both spam scores and email sizes is pivotal for reaching and engaging a broad audience effectively.

Ads Performance : Thursday Boot Company leads in ad velocity, publishing 96 diverse ads with a wide range of copies. Axel Arigato and SKECHERS closely follow, maintaining a good balance in ad quantity and uniqueness. KURU Footwear, while strong in emails, lags in advertising diversity, an area for potential growth. JustFab, Tamara Mellon, and Thesus Outdoors, though fair in advertising, need to diversify content. In the dynamic realm of footwear, a comprehensive advertising strategy, blending quantity with diverse content, is key for brand resonance and sustained consumer interest.

Email Marketing Summary: In the Outdoor industry, RTIC Outdoors leads in email marketing with a significant number of emails sent, albeit with a fair email scoring. Rumpl follows closely with a high email score, while Solo Stove and Outdoor Voices also perform well in this aspect. However, Snowpeak lags behind due to a low email score.

Email Deliverability Summary: Atmosphere and RTIC Outdoors excel in email deliverability with good average spam scores and optimized email sizes. However, brands like Sportsman's Guide and Snowpeak face challenges in email deliverability, with suboptimal email sizes and high spam scores.

Ads Performance Summary: In advertising, Solo Stove is the standout performer, with a high number of ads published and a variety of unique ad copies. Rumpl and YETI also perform well in advertising. Brands like Sportsman's Guide and Snowpeak are less active in ad publication, resulting in lower scores in this area.

Social Ads Diversity Summary: RTIC Outdoors leads in social ad diversity, with a significant proportion of images in their ads. YETI, Veloretti, and Hydro Flask also perform well in this aspect. In contrast, brands like Sportsman's Guide and Thesus Outdoors have limited social ad diversity due to a lack of video content in their ads.

Email Marketing Summary: Within the footwear industry, JustFab stands out as the leader in email marketing, sending a substantial number of emails with a high email score. However, they need to address excessive promotions. Bates Footwear follows closely with a good email score but should reduce promotions. Tamara Mellon performs well, focusing on email quality with a balanced promotion strategy. KURU Footwear excels in both email score and promotions. SKECHERS also maintains good email practices but needs to reduce promotions. Wolf & Shepherd performs fairly in email scoring but excels in promotions. The remaining brands like Birkenstock, Vessi, Axel Arigato, Taft, Thesus Outdoors, Indestructible Shoes, Thursday Boot Company, Gianvito Rossi, and Neemans need to enhance both email scoring and promotions.

Email Deliverability Summary: KURU Footwear leads in email deliverability with a very low spam score and good email size. Tamara Mellon also maintains good email size and spam score, ensuring emails are optimized for delivery. Bates Footwear excels in spam score but needs to address email size. SKECHERS has a good spam score but needs to improve email size. Wolf & Shepherd, Indestructible Shoes, Axel Arigato, and Gianvito Rossi perform well in email scoring, with various spam scores and email sizes. Thesus Outdoors and Taft have fair email size and spam scores. Thursday Boot Company, JustFab, Birkenstock, Vessi, and Neemans need to improve their email deliverability, mainly focusing on spam scores and email size.

Ads Performance Summary: Thursday Boot Company and Neemans emerge as the leaders in advertising performance, with the highest number of new ads detected and a diverse range of unique copies. SKECHERS closely follows, excelling in both new ads and unique copies. KURU Footwear, Wolf & Shepherd, and Axel Arigato are also strong performers in ads, with a substantial number of new ads and unique copies. Birkenstock demonstrates potential in advertising. Brands like Vessi, Taft, Tamara Mellon, and Gianvito Rossi perform fairly well in ads. JustFab and Bates Footwear need to enhance their advertising strategies, while Thesus Outdoors has limited presence in the ad benchmark.

In June, KURU Footwear and JustFab maintained their positions as the leaders in emails, with KURU Footwear sending 40 emails and JustFab sending 34 emails.

When it comes to advertising, Vessi took the top spot with 132 new ads created, closely followed by Axel Arigato with a total of 124 new ads.

In terms of ad media usage, Vessi emphasized videos over images, employing 82 videos and 50 images. On the other hand, Axel Arigato used more images than videos, utilizing 109 images and 15 videos.

In June, RTIC Outdoors and Solo Stove emerged as the top brands in email campaigns, with RTIC Outdoors sending 35 emails and Solo Stove following with 20 emails.

Regarding the advertising, YETI took the lead with 86 new ads, while Solo Stove closely trailed behind with 78 new ads. Notably, Solo Stove utilized the highest number of ad copies, employing 41 variations in their ads, surpassing other brands in the benchmark.

In terms of ad strategy, both YETI and Solo Stove prioritized the use of images over videos. YETI incorporated 58 images and 25 videos in their ads, while Solo Stove utilized 56 images and 21 videos.

In August, JustFab led again in emails, sending 32 emails this month, out of which 90% are promotional. KURU Footwear followed with 30 emails.

Regarding advertising, SKECHERS was at the forefront with 139 new ads created, using the highest number of ad copies (57) among all the benchmarked brands this month. Wolf & Shepherd secured the second position with 103 new ads.

Concerning ad strategy, both SKECHERS and Wolf & Shepherd favored images over videos. SKECHERS used 125 images and 11 videos, while Wolf & Shepherd employed 99 images and only 4 videos.

In August, RTIC Outdoors and Outdoor Voices were at the forefront of email marketing, sending 30 and 24 emails, respectively.

Shifting to advertising, YETI emerged as the leader with 95 new ads, boasting the highest number of ad copies at 35 this month. RTIC Outdoors secured the second position with 92 new ads.

Concerning ad strategy, YETI leaned more towards images, while RTIC Outdoors prioritized videos over images. YETI employed 65 images versus 30 videos and RTIC Outdoors utilized 73 videos versus 19 images in their ad campaigns.

Email Marketing Summary: RTIC Outdoors leads the Outdoor industry with consistent email performance, maintaining a good balance between quantity and quality. Outdoor Voices follows closely, excelling in both email scoring and promotions. Solo Stove and Rumpl show promise but need slight improvements in promotions. Snowpeak, Atmosphere, and ORCA Coolers are struggling with fair email practices, with ORCA Coolers also lacking promotions. Hydro Flask, Veloretti, and Cowboy - EN face challenges, needing enhancements in both email scoring and promotions.

Email Deliverability Summary: Snowpeak struggles with email deliverability, facing challenges in both spam score and email size optimization. ORCA Coolers and Sportsman's Guide need substantial improvements in both aspects. Atmosphere, Roofnest, and Thesus Outdoors require attention in spam score optimization. RTIC Outdoors, Solo Stove, and Cowboy - EN perform well in email deliverability, showcasing good spam scores and effective email size optimization.

Ads Performance Summary: Rumpl dominates the Outdoor industry in ads performance, displaying high ad velocity and diverse copies. Solo Stove and YETI also perform well, showcasing a good balance of ad velocity and unique copies. Veloretti and Outdoor Voices show promise but need improvement in ad diversity. RTIC Outdoors, MODL Outdoors, and Roofnest struggle, requiring enhancements in both ad velocity and diversity.

In conclusion, RTIC Outdoors leads in email marketing, excelling in promotions. Snowpeak faces challenges in both email deliverability and ads performance. Rumpl dominates in ads performance with diverse copies. Solo Stove and Outdoor Voices show promise but need improvements. Cowboy lags behind in both email deliverability and ads performance, requiring substantial enhancements.

Email Marketing Summary: KURU Footwear leads the footwear industry in email marketing with a good email score and zero promotions. JustFab follows closely with a good email score but a high promotion percentage. Bates Footwear also performs well in email marketing but should reduce promotions. Brands like Taft and Birkenstock need to improve their email marketing efforts.

Email Deliverability Summary: KURU Footwear excels in email deliverability with a very good spam score and optimized email size. SKECHERS and Wolf & Shepherd also perform well in email deliverability. Brands like Thursday Boot Company and Tamara Mellon need to enhance their email deliverability.

Ads Performance Summary: Vessi leads in advertising within the footwear industry with the highest number of new ads detected and a good unique copy performance. JustFab and Neemans also perform well in advertising. However, brands like KURU Footwear and Bates Footwear have minimal advertising presence.

In summary, KURU Footwear excels in email marketing and deliverability, while Vessi dominates in advertising within the footwear industry. However, some brands like Taft and Thursday Boot Company need to enhance their marketing efforts.

In July, Sportsman's Guide led in emails with 37, closely followed by RTIC Outdoors with a total of 34 emails.

In terms of advertising, Rumpl took the top spot with 149 new ads created and the highest number of ad copies (41) this month among all the benchmark brands. YETI secured the second position with 88 new ads.

Regarding ad strategy, both Rumpl and YETI used more images. Rumpl employed 124 images compared to 23 videos, while YETI utilized 66 images versus 20 videos.

During July, JustFab takes the lead in emails, sending a total of 35 emails, followed closely by KURU Footwear with 33 emails.

When it comes to advertising, JustFab created 126 new ads, while SKECHERS secured the second position with 118 new ads, boasting the highest number of ad copies (56) among all the brands in the benchmark this month.

In terms of ad strategy, both JustFab and SKECHERS preferred images over videos. JustFab utilized 100 images compared to 19 videos, while SKECHERS employed 83 videos and 33 images.

During May, RTIC Outdoors leads the way with 28 emails sent, followed by Solo Stove with 19 emails. In the advertising realm, Veloretti takes the top spot with an impressive 170 new ads, while Outdoor Voices trails with 112 new ads. Both Veloretti and Outdoor Voices prioritize image-based ad strategies, with Veloretti utilizing 148 images and 17 videos, and Outdoor Voices featuring 96 images and 12 videos in their campaigns.

In terms of the number of emails sent, Sportsman's Guide took again the lead in April with 36 emails followed by RTIC Outdoors with 25 emails. Solo Stove created the highest number of new ads with 83 ads launched, followed by Outdoor Voices and YETI with 60 ads each.

When it comes to ad strategy, Solo Stove used more images than videos in their new ads, with 61 images and 21 videos. On the other hand, YETI and Outdoor Voices used a balanced approach, with YETI using 29 images and 28 videos, and Outdoor Voices using 27 images and 22 videos in their new ads during April.

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In the month of May, KURU Footwear once again takes the lead in email marketing, sending a total of 37 emails. Following closely behind, JustFab secures the second position with 32 enticing promotional emails.

Shifting our attention to advertising efforts, Neemans emerges as the frontrunner, creating 111 new ads during May. Notably, Neemans also showcases their creativity by utilizing a high number of unique ad copies, with a total of 46 ad copies. Coming in a close second, Axel Arigato wows with 99 new ads.

When it comes to their advertising strategies, both Neemans and Axel Arigato emphasize their focuse on images. Neemans incorporates 93 images accompanied by 14 engaging videos, while Axel Arigato leverages 90 images alongside 9 videos.

In terms of email outreach this month, Sport's Guide dominated the fifteen brands of the benchmark with 34 emails sent, while RTIC Outdoors followed closely behind with 26, and Solo Store with 21. YETI and Outdoor Voices, both sent 17 emails. On the other hand, when it came to ad campaigns, RTIC Outdoors sent 60 new ads published. Followed by Rumpl with 55 ads, while YETI, Solo Store, ORCA Coolers, published 49, 44 and 35 new ads respectively.

During March, JustFab sent the highest number of emails with 36 emails followed by KURU Footwear with 33 emails.

Thursday Boot Company outperformed other brands in terms of the number of new ads created with 80 new ads launched and also the highest number of unique ad copies used with 33 ad copies. Vessi followed closely with 60 new ads launched.

Thursday Boot Company's media strategy for their ads is more focused on images, with a total of 69 new images and only 8 videos used in their ads this month. On the other hand, Vessi has a more balanced strategy using almost the same number of images and videos with 32 new images and 28 new videos.

In April, JustFab, KURU Footwear, and Tamara Mellon were active in email marketing, with JustFab taking the lead by sending 31 promotional emails. Vessi, Taft, and Thursday Boot Company were the top three brands in terms of new ads created, with Vessi launching 90 new ads, followed by Taft with 59 new ads and Thursday Boot Company with 57 new ads. Thursday Boot Company had the highest number of ad copies with 40 ad copies. Among the three brands, Taft and Thursday Boot Company preferred to use images over videos in their ad strategy. Taft created 51 new images and only 8 new videos, while Thursday Boot Company used 46 new images and 9 new videos. Vessi, on the other hand, created 49 new videos and 38 new images.