The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Outdoor
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: RTIC Outdoors takes the lead in email strategy, delivering 21 messages with a commendable performance score of 66.76%. Rumpl closely follows with a balanced approach, showcasing 19 impactful emails with a high scoring rate of 73.95%. Hydro Flask maintains a robust email presence, achieving a notable performance score of 68.64%. Atmosphere, despite sending fewer emails, excels in both volume and performance. YETI and Thesus Outdoors exhibit effective email strategies, while Veloretti faces challenges with both volume and performance. Brands like Roofnest, ORCA Coolers, and Sportsman's Guide need refinement in both email quantity and quality.
Email Deliverability Insights: Snowpeak ensures consistent email deliverability with an impressive spam score, standing out among the competition. ORCA Coolers, although facing challenges in deliverability, maintains a moderate spam score. Solo Stove excels in both aspects, ensuring emails reach the audience effectively. Veloretti, despite a higher spam score, delivers emails with a good-sized impact. RTIC Outdoors demonstrates good deliverability with a balanced spam score. Cowboy manages to deliver effectively despite a higher spam score. Rumpl, while maintaining a high spam score, achieves successful email delivery.
Ads Performance: Veloretti dominates in advertising, delivering 62 impactful ads, showcasing diversity in content. Rumpl follows closely with 47 effective ads and a noteworthy variety of copy. Hydro Flask and Solo Stove exhibit strong advertising impact, featuring both images and videos effectively. YETI and RTIC Outdoors maintain a balanced approach with a significant number of ads. Atmosphere, though fewer in volume, showcases diversity in content. Thesus Outdoors, Sportsman's Guide, and Roofnest need enhancement in both volume and diversity. Outdoor Voices lags significantly in both advertising volume and content diversity.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
