The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Footwear
industry, for the month of
October
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Within the footwear industry, JustFab stands out as the leader in email marketing, sending a substantial number of emails with a high email score. However, they need to address excessive promotions. Bates Footwear follows closely with a good email score but should reduce promotions. Tamara Mellon performs well, focusing on email quality with a balanced promotion strategy. KURU Footwear excels in both email score and promotions. SKECHERS also maintains good email practices but needs to reduce promotions. Wolf & Shepherd performs fairly in email scoring but excels in promotions. The remaining brands like Birkenstock, Vessi, Axel Arigato, Taft, Thesus Outdoors, Indestructible Shoes, Thursday Boot Company, Gianvito Rossi, and Neemans need to enhance both email scoring and promotions.
Email Deliverability Summary: KURU Footwear leads in email deliverability with a very low spam score and good email size. Tamara Mellon also maintains good email size and spam score, ensuring emails are optimized for delivery. Bates Footwear excels in spam score but needs to address email size. SKECHERS has a good spam score but needs to improve email size. Wolf & Shepherd, Indestructible Shoes, Axel Arigato, and Gianvito Rossi perform well in email scoring, with various spam scores and email sizes. Thesus Outdoors and Taft have fair email size and spam scores. Thursday Boot Company, JustFab, Birkenstock, Vessi, and Neemans need to improve their email deliverability, mainly focusing on spam scores and email size.
Ads Performance Summary: Thursday Boot Company and Neemans emerge as the leaders in advertising performance, with the highest number of new ads detected and a diverse range of unique copies. SKECHERS closely follows, excelling in both new ads and unique copies. KURU Footwear, Wolf & Shepherd, and Axel Arigato are also strong performers in ads, with a substantial number of new ads and unique copies. Birkenstock demonstrates potential in advertising. Brands like Vessi, Taft, Tamara Mellon, and Gianvito Rossi perform fairly well in ads. JustFab and Bates Footwear need to enhance their advertising strategies, while Thesus Outdoors has limited presence in the ad benchmark.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
