The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Footwear
industry, for the month of
April
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During March, JustFab sent the highest number of emails with 36 emails followed by KURU Footwear with 33 emails.
Thursday Boot Company outperformed other brands in terms of the number of new ads created with 80 new ads launched and also the highest number of unique ad copies used with 33 ad copies. Vessi followed closely with 60 new ads launched.
Thursday Boot Company's media strategy for their ads is more focused on images, with a total of 69 new images and only 8 videos used in their ads this month. On the other hand, Vessi has a more balanced strategy using almost the same number of images and videos with 32 new images and 28 new videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
