Discover here all the benchmarks related to the
Outdoor
industry. They're sorted from the most recent to the oldest - so you can compare them for future reference.
You'll find all the information you're looking for for any specific month.
Email Marketing Performance:RTIC Outdoors emerges as a leader in email marketing, sending 21 emails with a strong email scoring and a well-balanced promotional strategy. Rumpl closely follows with 16 emails, showcasing high email scoring and an effective promotional mix. Solo Stove demonstrates a solid performance with 13 emails but needs to improve its email scoring for enhanced effectiveness. Atmosphere presents a promising performance with 12 emails, although it requires improvement in both email scoring and promotional diversity.
Email Deliverability and Spam Scores:Snowpeak demonstrates strong email deliverability with a positive spam score, but it needs to address email size management for improved performance, positioning itself as a potential leader in this aspect. ORCA Coolers exhibits average email deliverability with a neutral spam score but struggles with efficient email size management, indicating room for enhancement. Sportsman's Guide, although lacking spam score data, should focus on optimizing email size management for better deliverability.
Advertising Impact and Diversity:Solo Stove leads in advertising impact with 111 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the outdoor industry. Veloretti closely follows with 82 impactful ads, showcasing a variety of unique copies and a high proportion of video content. RTIC Outdoors demonstrates solid advertising impact with 81 impactful ads, focusing on unique copies and a balanced proportion of video content. Rumpl presents promising advertising strategies with 44 impactful ads, emphasizing a balance between volume and diversity in ad content.
Email Marketing Overview: RTIC Outdoors takes the lead in email strategy, delivering 21 messages with a commendable performance score of 66.76%. Rumpl closely follows with a balanced approach, showcasing 19 impactful emails with a high scoring rate of 73.95%. Hydro Flask maintains a robust email presence, achieving a notable performance score of 68.64%. Atmosphere, despite sending fewer emails, excels in both volume and performance. YETI and Thesus Outdoors exhibit effective email strategies, while Veloretti faces challenges with both volume and performance. Brands like Roofnest, ORCA Coolers, and Sportsman's Guide need refinement in both email quantity and quality.
Email Deliverability Insights: Snowpeak ensures consistent email deliverability with an impressive spam score, standing out among the competition. ORCA Coolers, although facing challenges in deliverability, maintains a moderate spam score. Solo Stove excels in both aspects, ensuring emails reach the audience effectively. Veloretti, despite a higher spam score, delivers emails with a good-sized impact. RTIC Outdoors demonstrates good deliverability with a balanced spam score. Cowboy manages to deliver effectively despite a higher spam score. Rumpl, while maintaining a high spam score, achieves successful email delivery.
Ads Performance: Veloretti dominates in advertising, delivering 62 impactful ads, showcasing diversity in content. Rumpl follows closely with 47 effective ads and a noteworthy variety of copy. Hydro Flask and Solo Stove exhibit strong advertising impact, featuring both images and videos effectively. YETI and RTIC Outdoors maintain a balanced approach with a significant number of ads. Atmosphere, though fewer in volume, showcases diversity in content. Thesus Outdoors, Sportsman's Guide, and Roofnest need enhancement in both volume and diversity. Outdoor Voices lags significantly in both advertising volume and content diversity.
Email Marketing Overview: The outdoor industry witnessed a notable 47.75% increase in average weekly emails, reaching 15.07. RTIC Outdoors shines, sending 34 emails weekly, strategically engaging customers. On the flip side, Solo Stove, despite its prowess in ads, lags, sending zero emails.
Email Deliverability Insights: RTIC Outdoors maintains leadership with stellar email scores (62.88%) and deliverability. In contrast, Rumpl, while strong in emails, grapples with large email sizes, affecting deliverability. YETI, though excelling in emails, faces challenges with large email sizes and needs optimization.
Ads Performance: Ads surged by 27.43% on average, with brands publishing 39.67 weekly. YETI leads with 118 new ads and a versatile mix of images and videos. Veloretti excels in ads but struggles with diversity, using repetitive copies. Snowpeak falters both in emails and ads, indicating the need for a comprehensive marketing strategy.
Email Marketing Summary: In the Outdoor industry, RTIC Outdoors leads in email marketing with a significant number of emails sent, albeit with a fair email scoring. Rumpl follows closely with a high email score, while Solo Stove and Outdoor Voices also perform well in this aspect. However, Snowpeak lags behind due to a low email score.
Email Deliverability Summary: Atmosphere and RTIC Outdoors excel in email deliverability with good average spam scores and optimized email sizes. However, brands like Sportsman's Guide and Snowpeak face challenges in email deliverability, with suboptimal email sizes and high spam scores.
Ads Performance Summary: In advertising, Solo Stove is the standout performer, with a high number of ads published and a variety of unique ad copies. Rumpl and YETI also perform well in advertising. Brands like Sportsman's Guide and Snowpeak are less active in ad publication, resulting in lower scores in this area.
Social Ads Diversity Summary: RTIC Outdoors leads in social ad diversity, with a significant proportion of images in their ads. YETI, Veloretti, and Hydro Flask also perform well in this aspect. In contrast, brands like Sportsman's Guide and Thesus Outdoors have limited social ad diversity due to a lack of video content in their ads.
Email Marketing Summary: RTIC Outdoors leads the Outdoor industry with consistent email performance, maintaining a good balance between quantity and quality. Outdoor Voices follows closely, excelling in both email scoring and promotions. Solo Stove and Rumpl show promise but need slight improvements in promotions. Snowpeak, Atmosphere, and ORCA Coolers are struggling with fair email practices, with ORCA Coolers also lacking promotions. Hydro Flask, Veloretti, and Cowboy - EN face challenges, needing enhancements in both email scoring and promotions.
Email Deliverability Summary: Snowpeak struggles with email deliverability, facing challenges in both spam score and email size optimization. ORCA Coolers and Sportsman's Guide need substantial improvements in both aspects. Atmosphere, Roofnest, and Thesus Outdoors require attention in spam score optimization. RTIC Outdoors, Solo Stove, and Cowboy - EN perform well in email deliverability, showcasing good spam scores and effective email size optimization.
Ads Performance Summary: Rumpl dominates the Outdoor industry in ads performance, displaying high ad velocity and diverse copies. Solo Stove and YETI also perform well, showcasing a good balance of ad velocity and unique copies. Veloretti and Outdoor Voices show promise but need improvement in ad diversity. RTIC Outdoors, MODL Outdoors, and Roofnest struggle, requiring enhancements in both ad velocity and diversity.
In conclusion, RTIC Outdoors leads in email marketing, excelling in promotions. Snowpeak faces challenges in both email deliverability and ads performance. Rumpl dominates in ads performance with diverse copies. Solo Stove and Outdoor Voices show promise but need improvements. Cowboy lags behind in both email deliverability and ads performance, requiring substantial enhancements.
In August, RTIC Outdoors and Outdoor Voices were at the forefront of email marketing, sending 30 and 24 emails, respectively.
Shifting to advertising, YETI emerged as the leader with 95 new ads, boasting the highest number of ad copies at 35 this month. RTIC Outdoors secured the second position with 92 new ads.
Concerning ad strategy, YETI leaned more towards images, while RTIC Outdoors prioritized videos over images. YETI employed 65 images versus 30 videos and RTIC Outdoors utilized 73 videos versus 19 images in their ad campaigns.
In July, Sportsman's Guide led in emails with 37, closely followed by RTIC Outdoors with a total of 34 emails.
In terms of advertising, Rumpl took the top spot with 149 new ads created and the highest number of ad copies (41) this month among all the benchmark brands. YETI secured the second position with 88 new ads.
Regarding ad strategy, both Rumpl and YETI used more images. Rumpl employed 124 images compared to 23 videos, while YETI utilized 66 images versus 20 videos.
In June, RTIC Outdoors and Solo Stove emerged as the top brands in email campaigns, with RTIC Outdoors sending 35 emails and Solo Stove following with 20 emails.
Regarding the advertising, YETI took the lead with 86 new ads, while Solo Stove closely trailed behind with 78 new ads. Notably, Solo Stove utilized the highest number of ad copies, employing 41 variations in their ads, surpassing other brands in the benchmark.
In terms of ad strategy, both YETI and Solo Stove prioritized the use of images over videos. YETI incorporated 58 images and 25 videos in their ads, while Solo Stove utilized 56 images and 21 videos.
During May, RTIC Outdoors leads the way with 28 emails sent, followed by Solo Stove with 19 emails. In the advertising realm, Veloretti takes the top spot with an impressive 170 new ads, while Outdoor Voices trails with 112 new ads. Both Veloretti and Outdoor Voices prioritize image-based ad strategies, with Veloretti utilizing 148 images and 17 videos, and Outdoor Voices featuring 96 images and 12 videos in their campaigns.
In terms of the number of emails sent, Sportsman's Guide took again the lead in April with 36 emails followed by RTIC Outdoors with 25 emails. Solo Stove created the highest number of new ads with 83 ads launched, followed by Outdoor Voices and YETI with 60 ads each.
When it comes to ad strategy, Solo Stove used more images than videos in their new ads, with 61 images and 21 videos. On the other hand, YETI and Outdoor Voices used a balanced approach, with YETI using 29 images and 28 videos, and Outdoor Voices using 27 images and 22 videos in their new ads during April.
In terms of email outreach this month, Sport's Guide dominated the fifteen brands of the benchmark with 34 emails sent, while RTIC Outdoors followed closely behind with 26, and Solo Store with 21. YETI and Outdoor Voices, both sent 17 emails. On the other hand, when it came to ad campaigns, RTIC Outdoors sent 60 new ads published. Followed by Rumpl with 55 ads, while YETI, Solo Store, ORCA Coolers, published 49, 44 and 35 new ads respectively.
These brands are specialized in outdoor gear and apparel from camping equipment to outdoor apparel. These brands’ advertising hurdles may be promoting the durability and functionality of their products, catering to customers desire for adventure and exploration, and standing out in the market’s competitiveness. Let's explore the products and marketing tactics of these outdoor brands.
