The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Outdoor
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance:RTIC Outdoors emerges as a leader in email marketing, sending 21 emails with a strong email scoring and a well-balanced promotional strategy. Rumpl closely follows with 16 emails, showcasing high email scoring and an effective promotional mix. Solo Stove demonstrates a solid performance with 13 emails but needs to improve its email scoring for enhanced effectiveness. Atmosphere presents a promising performance with 12 emails, although it requires improvement in both email scoring and promotional diversity.
Email Deliverability and Spam Scores:Snowpeak demonstrates strong email deliverability with a positive spam score, but it needs to address email size management for improved performance, positioning itself as a potential leader in this aspect. ORCA Coolers exhibits average email deliverability with a neutral spam score but struggles with efficient email size management, indicating room for enhancement. Sportsman's Guide, although lacking spam score data, should focus on optimizing email size management for better deliverability.
Advertising Impact and Diversity:Solo Stove leads in advertising impact with 111 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the outdoor industry. Veloretti closely follows with 82 impactful ads, showcasing a variety of unique copies and a high proportion of video content. RTIC Outdoors demonstrates solid advertising impact with 81 impactful ads, focusing on unique copies and a balanced proportion of video content. Rumpl presents promising advertising strategies with 44 impactful ads, emphasizing a balance between volume and diversity in ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
