The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Outdoor
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In terms of the number of emails sent, Sportsman's Guide took again the lead in April with 36 emails followed by RTIC Outdoors with 25 emails. Solo Stove created the highest number of new ads with 83 ads launched, followed by Outdoor Voices and YETI with 60 ads each.
When it comes to ad strategy, Solo Stove used more images than videos in their new ads, with 61 images and 21 videos. On the other hand, YETI and Outdoor Voices used a balanced approach, with YETI using 29 images and 28 videos, and Outdoor Voices using 27 images and 22 videos in their new ads during April.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
