The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Outdoor
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The outdoor industry witnessed a notable 47.75% increase in average weekly emails, reaching 15.07. RTIC Outdoors shines, sending 34 emails weekly, strategically engaging customers. On the flip side, Solo Stove, despite its prowess in ads, lags, sending zero emails.
Email Deliverability Insights: RTIC Outdoors maintains leadership with stellar email scores (62.88%) and deliverability. In contrast, Rumpl, while strong in emails, grapples with large email sizes, affecting deliverability. YETI, though excelling in emails, faces challenges with large email sizes and needs optimization.
Ads Performance: Ads surged by 27.43% on average, with brands publishing 39.67 weekly. YETI leads with 118 new ads and a versatile mix of images and videos. Veloretti excels in ads but struggles with diversity, using repetitive copies. Snowpeak falters both in emails and ads, indicating the need for a comprehensive marketing strategy.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
