The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Footwear
industry, for the month of
January
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: In the dynamic footwear industry, JustFab takes the lead with 34 well-tailored emails, earning a 64.21% performance score. KURU Footwear follows closely, showcasing a 69.94% email scoring. SKECHERS and Wolf & Shepherd maintain a strong presence, demonstrating impactful email campaigns. However, brands like Gianvito Rossi and Thursday Boot Company fall behind, lacking in both volume and engagement. Neemans, although with a substantial email count, needs improvement in content engagement to compete effectively.
Email Deliverability Insights: JustFab excels in email deliverability, boasting a significant reduction in spam scores and moderate email sizes. KURU Footwear, despite good email scoring, struggles with larger email sizes, impacting deliverability. Brands like Neemans and SKECHERS demonstrate efficiency in deliverability, ensuring emails reach the audience effectively. In contrast, Gianvito Rossi and Thursday Boot Company face challenges with high spam scores and larger email sizes.
Ads Performance: Axel Arigato emerges as a leader in advertising, with 160 impactful ads and a diverse range of 15 unique copies. SKECHERS and Neemans maintain robust advertising strategies, combining substantial ad volumes with engaging content. JustFab, while excelling in email marketing, needs to diversify its advertising content. Brands like Gianvito Rossi, Thesus Outdoors, and Indestructible Shoes lag in both volume and content diversity, requiring strategic adjustments for a competitive edge.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
