The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Footwear
industry, for the month of
May
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In the month of May, KURU Footwear once again takes the lead in email marketing, sending a total of 37 emails. Following closely behind, JustFab secures the second position with 32 enticing promotional emails.
Shifting our attention to advertising efforts, Neemans emerges as the frontrunner, creating 111 new ads during May. Notably, Neemans also showcases their creativity by utilizing a high number of unique ad copies, with a total of 46 ad copies. Coming in a close second, Axel Arigato wows with 99 new ads.
When it comes to their advertising strategies, both Neemans and Axel Arigato emphasize their focuse on images. Neemans incorporates 93 images accompanied by 14 engaging videos, while Axel Arigato leverages 90 images alongside 9 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
