The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Footwear
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview : KURU Footwear leads the footwear domain, striking a balance between email quantity and quality with 43 impactful emails and impressive email scores. JustFab closely follows, demonstrating a robust email strategy with 36 well-crafted communications, showcasing both frequency and excellence. Wolf & Shepherd and SKECHERS maintain strong positions, excelling in both email count and scoring. Tamara Mellon, although fair in email quantity, excels in scoring, showcasing a strategic approach. Indestructible Shoes, while having a decent email count, struggles with scoring, indicative of an area for improvement.
Email Deliverability Insights : SKECHERS emerges as a delivery maestro, optimizing emails with a significant decrease in spam scores and an efficient email size. KURU Footwear impresses with a notable decrease in spam scores but faces challenges in managing email size. JustFab faces hurdles in spam scores, impacting deliverability, whereas Vessi struggles with larger email sizes. Brands like Thursday Boot Company and Gianvito Rossi excel in delivery optimization, ensuring emails pass spam filters. In the competitive footwear landscape, a meticulous approach to both spam scores and email sizes is pivotal for reaching and engaging a broad audience effectively.
Ads Performance : Thursday Boot Company leads in ad velocity, publishing 96 diverse ads with a wide range of copies. Axel Arigato and SKECHERS closely follow, maintaining a good balance in ad quantity and uniqueness. KURU Footwear, while strong in emails, lags in advertising diversity, an area for potential growth. JustFab, Tamara Mellon, and Thesus Outdoors, though fair in advertising, need to diversify content. In the dynamic realm of footwear, a comprehensive advertising strategy, blending quantity with diverse content, is key for brand resonance and sustained consumer interest.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
