The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Footwear
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: JustFab leads the footwear industry with 32 emails sent, showcasing good email scoring performance but needing improvements in promotional content diversity. KURU Footwear closely follows with 30 emails, demonstrating excellent email scoring performance and balanced promotional content. Bates Footwear emerges as a strong performer with 24 emails sent, requiring enhancements in email scoring and promotional content diversity to remain competitive. Wolf & Shepherd presents itself with 17 emails, signaling good email scoring performance and a balanced promotional approach. Indestructible Shoes and Vessi face challenges in email marketing, necessitating strategic adjustments to enhance performance and competitiveness.
Email Deliverability and Spam Scores: KURU Footwear excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a notable player in the footwear industry. Tamara Mellon demonstrates strong email deliverability with a positive spam score but requires improvements in email size management to optimize deliverability and competitiveness. Bates Footwear showcases potential in email deliverability with a positive spam score and effective email size management, distinguishing itself from other brands in the industry. JustFab, Wolf & Shepherd, and Indestructible Shoes face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.
Advertising Performance: Axel Arigato leads in advertising with 152 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. SKECHERS closely follows with 119 impactful ads, showcasing a variety of unique copies and strong advertising volume. Neemans demonstrates potential in advertising with 115 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness in the footwear industry. Taft and KURU Footwear face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
