The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Footwear
industry, for the month of
May
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: KURU Footwear leads in email marketing performance, with 27 emails sent and a high engagement score of 64.96%, indicating effective targeting and content relevance. JustFab closely follows with 30 emails sent and a good email scoring of 57.57%, suggesting consistent engagement efforts despite a fair promotion rate. Wolf & Shepherd demonstrates solid email marketing performance, sending 17 emails with a high email scoring of 68.47%, showcasing effective audience engagement strategies and content resonance.
Email Deliverability and Spam Scores: KURU Footwear excels in email deliverability with a neutral spam score and good email size performance, ensuring effective content management and consistent inbox placement. SKECHERS maintains good email deliverability with a significantly lower spam score and good email size performance, indicating successful inbox placement consistency and content optimization efforts. Tamara Mellon demonstrates fair email deliverability with a decreased spam score and fair email size performance, suggesting areas for refining content optimization strategies while maintaining inbox placement consistency.
Advertising Impact and Diversity: Axel Arigato emerges as the leader in advertising impact and diversity with 147 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive footwear brands market. SKECHERS closely follows with 120 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. Neemans maintains solid advertising impact with 115 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
