The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Outdoor
industry, for the month of
July
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
In June, RTIC Outdoors and Solo Stove emerged as the top brands in email campaigns, with RTIC Outdoors sending 35 emails and Solo Stove following with 20 emails.
Regarding the advertising, YETI took the lead with 86 new ads, while Solo Stove closely trailed behind with 78 new ads. Notably, Solo Stove utilized the highest number of ad copies, employing 41 variations in their ads, surpassing other brands in the benchmark.
In terms of ad strategy, both YETI and Solo Stove prioritized the use of images over videos. YETI incorporated 58 images and 25 videos in their ads, while Solo Stove utilized 56 images and 21 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
