Supersapiens

Email Marketing Overview: The running industry witnessed a 30.08% surge in weekly emails, averaging 16.13. Hoka leads with 30 emails, showcasing an optimal blend of frequency and engagement. NO BULL follows closely, demonstrating a robust email strategy with 42 emails. In contrast, Sporcks lags behind with both quantity and quality issues, needing a refined approach to email marketing.

Email Deliverability Insights: Email deliverability scores depict a mixed landscape. On Running stands out with a remarkable -2.53 average spam score, ensuring emails hit inboxes consistently. However, brands like Vuori face challenges with a concerning spam score and Hylo struggles with both spam scores and large email sizes. Joovv excels in balancing deliverability and email size, showcasing expertise in optimization.

Ads Performance: Ads in the running industry increased by 18.13%, averaging 43.47 weekly. On Running dominates with 117 ads, emphasizing a strong online presence. Vuori impresses with a diverse content approach, combining a high number of images and videos. However, brands like Tracksmith and Joovv need to revamp their ad strategies for better visibility. In social ads, NO BULL stands out with a 25% video proportion, ensuring a varied and engaging content mix.

Email Marketing Overview: The wearables industry witnessed a remarkable surge in email activity, with an average of 9.23 emails sent per brand. Therabody leads with 26 emails, showcasing a strong email strategy. Fitbit - EN and Levels follow closely, maintaining a good balance in performance. Notably, WHOOP and Withings are lagging, with no observed email activity. Qardio and Oura display potential but need to enhance their email scoring and promotional strategies for sustained success.

Email Deliverability Insights: Deliverability metrics unveil a nuanced landscape. FoodMarble excels with a substantial decrease in spam score and optimal email size. Fitbit - EN, while excelling in spam score, faces challenges with email size, potentially impacting its overall performance. OrCam and Withings demonstrate commendable deliverability, setting them as leaders. WHOOP excels in email size optimization but falls short in spam score, indicating areas for improvement.

Advertising Performance: The industry boasts an average of 46.31 ads published per brand. WHOOP and Therabody emerge as advertising giants with 172 and 136 ads, respectively, showcasing diversity in content. Quell impresses with a balanced mix of images and videos, while OrCam's exclusive use of images demands a strategic shift. Fitbit - EN and Apollo Neuroscience need to ramp up their advertising efforts to stay competitive. This summary equips the executive board with actionable insights for strategic decision-making in the dynamic wearables market.

Email Marketing Performance: NO BULL and Vuori lead in email marketing, sending 25 and 24 emails respectively, reflecting strong engagement. Hoka follows closely with 23 emails, showcasing effective promotional strategies. Brooks Running and On Running also perform well with 14 and 13 emails each. In contrast, brands like Ciele, Tracksmith, and Ten Thousand are lagging, sending fewer emails and showing poor promotional engagement. Sporcks, with only five emails, needs to ramp up their email activity to stay competitive. Hylo and SAYSKY also need to improve their email efforts.

Email Deliverability and Spam Scores: Hylo and Joovv excel with spam scores of -4.23 and -3.0, respectively, indicating excellent deliverability. NO BULL and SAYSKY also perform well in this area. However, Sporcks and Tracksmith face challenges with poor spam scores and large email sizes, impacting deliverability. Ciele, Janji, and Ten Thousand need to improve both spam scores and email sizes to enhance their email performance. Vuori and Hoka show fair performance but could benefit from optimizing email sizes to improve deliverability further.

Advertising Impact and Diversity: Vuori and On Running dominate in ad volume, launching 89 and 87 new ads, respectively, demonstrating robust marketing efforts. NO BULL and Brooks Running also perform well with 75 and 62 ads each. SAYSKY and Ten Thousand are also notable, with significant ad activity. In contrast, brands like Hoka, Tracksmith, and Satisfy Running need to increase their ad volume and diversity to remain competitive. Sporcks shows good ad diversity but needs to enhance ad volume. Brands like Hylo, Janji, and Supersapiens need to significantly boost their ad efforts to catch up with leading brands.

Email Marketing Insights: Veri and Fitbit lead email marketing with 7 emails each, but Veri's promotional rate is only 71%. Qardio sent 4 emails, all promotional, ensuring good engagement. Apollo Neuroscience sent 6 emails but with low promotional content. Levels and OrCam also sent a few emails, showing mixed engagement. Brands like Supersapiens and Withings sent minimal emails, struggling with performance. WHOOP, Quell, and FoodMarble have no email activity, indicating they lag in email marketing efforts.

Deliverability and Spam Scores: Fitbit stands out with a spam score of -8.41, ensuring high deliverability, though the email size is large at 3,227.24 kb. Withings also shows strong deliverability with a spam score of -5.1 and a small email size. Qardio, Veri, and Apollo Neuroscience maintain decent spam scores but need to improve email sizes for better performance. OrCam has a near-zero spam score, indicating issues. Supersapiens and Levels need improvement in both spam scores and email sizes to enhance deliverability.

Advertising Strategies and Performance: WHOOP and Therabody lead with 135 and 107 ads, respectively, showing a strong market presence. Withings follows with 41 ads but lacks diverse content. Veri and OrCam have moderate ad activity but need improvement in unique copy. Quell and Apollo Neuroscience show low ad volumes, limiting their visibility. FoodMarble performs fairly with 30 ads. Brands like Levels, Supersapiens, and Fitbit have no ad activity, significantly lagging behind in advertising efforts. Increasing ad diversity is crucial for underperforming brands.

Email Marketing Performance: Apollo Neuroscience leads in email marketing with 8 emails sent, displaying good performance despite a poor email scoring, suggesting potential for improvement in content relevance. Levels follows with 7 emails sent, demonstrating good email performance despite a fair promotion ratio. veri secures a notable position with 4 emails sent, showcasing good email performance despite a fair promotion ratio.

Email Deliverability and Spam Scores: FoodMarble showcases exceptional email deliverability with a positive spam score and efficient email size management, underscoring its robust presence in the wearables brands industry. OrCam exhibits commendable email deliverability with a positive spam score, although it faces challenges with email size management, reflecting its notable position in the market. Qardio demonstrates strong email deliverability with a positive spam score, indicating its potential for further optimization in email size management.

Advertising Impact and Diversity: WHOOP dominates in advertising impact with 86 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the wearables brands industry. Therabody closely follows with 63 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Withings demonstrates solid advertising strategies with 38 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: NO BULL leads the pack in email marketing with 27 emails sent, demonstrating excellent email scoring and a well-balanced promotional strategy. Hoka closely follows with 25 emails, showcasing strong email scoring and minimal reliance on promotions. Vuori exhibits potential with 22 emails but needs to improve its email scoring and promotional diversity for enhanced performance. Brooks Running presents a solid performance with 17 emails, but its email scoring requires improvement for optimal effectiveness.

Email Deliverability and Spam Scores: Sporcks stands out in email deliverability with a positive spam score but needs to address email size management for improved performance, positioning itself as a potential leader in this aspect. Tracksmith demonstrates positive email deliverability with a good spam score but struggles with efficient email size management, indicating room for enhancement. On Running exhibits effective email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in this aspect.

Advertising Impact and Diversity: Vuori leads in advertising impact with 93 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the running industry. NO BULL closely follows with 65 impactful ads, showcasing a variety of unique copies and a high proportion of image content. SAYSKY demonstrates solid advertising impact with 61 impactful ads, focusing on image content and a balanced proportion of videos. Ten Thousand presents promising advertising strategies with 38 impactful ads, emphasizing a balance between volume and diversity in ad content.

Email Marketing Overview: Therabody leads the email marketing landscape with 7 well-crafted emails, maintaining a good performance ratio (49.86%), despite a high promotion rate (71%). Levels, Apollo Neuroscience, and Fitbit closely follow, exhibiting strong email marketing strategies and a balanced promotion ratio. veri showcases potential with a good number of emails and performance but requires enhancements in promotion strategies. Oura, Withings, Qardio, OrCam, Supersapiens, Quell, FoodMarble, and WHOOP need strategic improvements in both performance and promotion strategies to elevate their competitiveness in the wearables industry.

Email Deliverability Insights: FoodMarble stands out in email deliverability with a positive spam score (-1.1) but faces challenges in managing email size efficiently. OrCam demonstrates good deliverability with a positive spam score and efficient email size management. Qardio exhibits promising deliverability with a positive spam score but requires adjustments in email size. Fitbit, Apollo Neuroscience, Quell, veri, Supersapiens, Levels, and Oura face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Ads Performance: WHOOP leads in advertising with 64 impactful ads, showcasing both volume and diversity in ad content. Oura closely follows with 61 impactful ads, emphasizing volume and a variety of unique copies. Therabody, Withings, and OrCam exhibit a commendable mix of volume and unique copy in advertising. veri, FoodMarble, Apollo Neuroscience, Fitbit, Levels, Supersapiens, Qardio, and Quell showcase potential but require enhancements in both volume and diversity to optimize their advertising impact and competitiveness in the wearables industry.

Email Marketing Overview: Vuori demonstrates email prowess, sending an average of 23 messages with an impressive performance score of 51.3%. On Running follows closely, showcasing a robust performance with 20 emails and a high scoring rate of 69.55%. Ten Thousand maintains a strong presence with a balanced email strategy. Conversely, NO BULL sends 16 emails but requires improvement in performance. Tracksmith, Hoka, and Brooks Running need refining in both volume and performance. Sporcks and Joovv, though active, lag behind in email marketing effectiveness.

Email Deliverability Insights: Vuori excels in deliverability, ensuring their messages reach the audience, despite an increased spam score. On Running strikes a balance between a fair spam score and consistent deliverability. NO BULL exhibits robust deliverability with a good spam score. Brands like Ten Thousand, Joovv, and Supersapiens face challenges in both deliverability and spam scores, requiring focused attention. Sporcks, despite a higher spam score, manages to deliver effectively.

Ads Performance: Vuori dominates in advertising, with 92 new ads showcasing product variety. On Running closely follows with 87 impactful ads, demonstrating a balanced mix of content. Ten Thousand maintains a strong advertising presence, while SAYSKY showcases impactful content. NO BULL and Satisfy Running need enhancement in both volume and diversity, lacking in both images and videos. Vuori stands out in social ad diversity, blending images and videos effectively. On Running and Ten Thousand also exhibit commendable diversity, while Hoka, Brooks Running, and NO BULL lag behind in incorporating video content.

Email Marketing Summary: Qardio leads the wearables industry in email marketing, combining a moderate volume of emails with stellar scoring. FoodMarble and OrCam are also strong performers, though they need to address the promotional content in their emails. Lagging behind are brands like Fitbit and Apollo Neuroscience, which struggle with both volume and performance.

Email Deliverability Summary: FoodMarble takes the lead in email deliverability, boasting an outstanding spam score and well-optimized email size. OrCam follows closely, though they need to improve email size. Conversely, Fitbit faces challenges with deliverability, with a high spam score and suboptimal email size. Other brands like Levels and Supersapiens need significant improvements in both aspects.

Ads Performance Summary: Withings and Oura lead the wearables industry in advertising, publishing the most ads with diverse copies. OrCam also performs well in this regard. Lagging behind are brands like Fitbit and veri, requiring a significant boost in their advertising efforts.

Email Marketing Summary: In the Running industry, Hoka and Brooks Running are the top performers in email marketing. Hoka stands out with the highest email scoring and a significant number of emails sent, while Brooks Running maintains a good balance between email quantity and quality. On Running is another notable brand with a fair email marketing performance. However, brands like Sporcks and Satisfy Running need to enhance their email marketing efforts, as they have low email scoring and send fewer emails.

Email Deliverability Summary: Tracksmith leads in email deliverability with the lowest average spam score and optimized email size. Hoka, Satisfy Running, and Joovv also perform well in email deliverability. However, brands like Janji and SAYSKY need to improve their email deliverability due to high email sizes and less optimized emails.

Ads Performance Summary: In advertising, Sporcks and On Running are the leaders, with a high number of ads published and a variety of unique ad copies. Ten Thousand also performs well in advertising. However, brands like ciele and Joovv lag behind with fewer new ads detected and limited ad diversity.

Social Ads Diversity Summary: On Running excels in social ad diversity, particularly with a high proportion of video content in their ads. Hoka and Brooks Running also perform well in this aspect. In contrast, brands like Satisfy Running and Supersapiens have limited social ad diversity due to a lack of video content in their ads.

Email Marketing Summary: Qardio leads the Wearable industry in email marketing, demonstrating both quantity and quality. Quell, Apollo Neuroscience, and OrCam follow closely, displaying good practices in email sending but with room for improvement in scoring and promotions. Levels and Supersapiens exhibit potential but need enhancements, particularly in promotions. veri and Fitbit are proficient in sending emails but face challenges in scoring and promotions. Withings and FoodMarble lag behind, needing significant improvements in email sending, scoring, and promotions. Oura, Therabody, and WHOOP have not engaged in email marketing.

Email Deliverability Summary: FoodMarble excels in email deliverability, combining a strong spam score with optimal email size. OrCam and Qardio show promise but need improvements, particularly in email size. Fitbit and veri demonstrate fair performance but need attention in email size. Apollo Neuroscience, Quell, and Withings exhibit challenges in deliverability, especially in spam score and email size. Levels, Supersapiens, WHOOP, and Therabody require strategic improvements in both aspects for better deliverability.

Ads Performance Summary: Withings dominates the Wearable industry in ads performance, showcasing a high number of new ads and diverse copies. Oura closely follows, displaying both velocity and diversity. WHOOP, FoodMarble, and Therabody maintain strong ad performances, combining both velocity and unique copies. OrCam, Quell, and veri exhibit potential but need improvements, particularly in ad velocity. Apollo Neuroscience, Fitbit, and Levels struggle with both aspects and require strategic enhancements.

In May, the wearable brands of the benchmark did not send a significant number of emails. Therabody took the lead with a total of 12 emails, followed by Apollo Neuroscience with 8 emails.

When it comes to ads, Therabody emerged as the leader with 132 new ads and the highest number of ad copies used (51). WHOOP secured the second position with 81 new ads created.

In terms of ad strategy, Therabody showed a preference for videos over images, while WHOOP focused more on images. Therabody used 70 videos compared to 43 images, while WHOOP utilized 55 images and 24 videos.

‍

In July, NO BULL claimed the first position in emails (37), while Ten Thousand secured the second position with 25 emails.

In terms of ads, the top brands included On Running, Vuori, and Brooks Running. On Running generated 136 new ads with the highest number of ad copies (59) this month. Vuori and Brooks Running secured the second position with 101 new ads each.

Regarding ad strategy, On Running, Vuori, and Brooks Running gave preference to images in their ads this month. On Running used 81 images compared to 51 videos, Vuori used 94 images versus 7 videos, and Brooks Running used 66 images versus 35 videos.

In July, the highest volume of emails was sent by Therabody, totaling 10 emails, out of which 70% were promotional. OrCam closely followed with 9 emails.

In terms of advertising, Whoop took the lead with 88 new ads created. Withings secured the second position with 76 new ads and the highest count of ad copies (36).

Regarding their ad strategy, Whoop placed a priority on videos, utilizing 50 videos in contrast to 35 images. Meanwhile, Withings leaned towards images, employing 55 images compared to 21 videos.

In August, NO BULL maintained its lead in the number of emails sent, totaling 31, while Hoka followed with 26 emails.

Turning to advertising, Vuori took the top spot in terms of the number of new ads created this month, launching a total of 146 new ads. On Running secured the second position, boasting 121 new ads and using the highest number of ad copies, which was 53.

Regarding their ad strategies, both Vuori and On Running favored images over videos this month. Vuori employed 98 images and 48 videos, while On Running used 90 images and 27 videos in their ad campaigns.

Email Marketing Summary: NO BULL stands out in the Running industry, showing a significant increase in emails sent. Ten Thousand and Hoka follow closely, displaying good email performance, but Ten Thousand faces challenges in promotions. Vuori and Brooks Running demonstrate fair email practices, while SAYSKY and On Running need improvement in both email scoring and promotions. Joovv and ciele lag behind, requiring enhancements in both performance aspects.

Email Deliverability Summary: Sporcks excels in email deliverability, with a low spam score and effective email size optimization. Brooks Running and Ten Thousand also perform well, though Brooks Running faces challenges in email size. Brands like Hylo and Joovv need substantial improvement in both spam score and email size optimization. NO BULL shows good deliverability but struggles with email size.

Ads Performance Summary: Brooks Running leads in advertising, showing a high number of ads with diverse and effective copies. Ten Thousand and Janji also perform well, maintaining a good balance of ad velocity and unique copy. SAYSKY and On Running demonstrate good performance but need improvement in ad diversity. Brands like NO BULL and Hylo struggle in ad velocity and diversity.

In conclusion, NO BULL leads in email marketing, excelling in promotions. Sporcks dominates in email deliverability with low spam scores. Brooks Running excels in ads performance, displaying high velocity and diverse copies. Ten Thousand and Hoka show promise but need improvements. Brands like Joovv and Hylo require substantial enhancements to compete effectively.

Email Marketing Summary: Qardio leads the wearables industry in email marketing with the highest email scoring and a low percentage of promotions. Apollo Neuroscience and Therabody also perform well in email marketing, achieving good email scoring. Brands like Fitbit - EN and Quell lag behind in email marketing.

Email Deliverability Summary: FoodMarble excels in email deliverability with the best average spam score and optimized email size. Qardio and Withings also perform well in email deliverability. Brands like Fitbit - EN and Therabody need to improve their email deliverability.

Ads Performance Summary: WHOOP leads in advertising with the highest number of new ads detected and a variety of unique copies. Withings and OrCam also perform well in ads. Brands like Supersapiens and Levels are lagging behind in ad performance.

Social Ads Diversity Summary: OrCam stands out in social ad diversity with a high proportion of videos. Apollo Neuroscience and Quell also perform well in this aspect. Brands like Fitbit - EN and Levels need to diversify their social ads with more videos.

In summary, Qardio leads in email marketing, while FoodMarble excels in email deliverability. WHOOP is the leader in advertising, and OrCam stands out in social ad diversity. Brands like Fitbit - EN and Supersapiens need to improve their email marketing and ad performance to compete effectively in the wearables industry.

In the month of June, Therabody and Apollo Neuroscience maintained their positions as leaders in email communications. However, there was a shift in their performance, with Apollo Neuroscience taking the lead by sending 16 emails, surpassing Therabody's 11 emails.

Turning our attention to advertising efforts, Therabody demonstrated its continued dominance by creating 139 new ads, accompanied by the highest number of ad copies (42) among all the brands in the benchmark. Meanwhile, Withings secured the second position with 77 new ads.

When it comes to their ad media strategies, both Therabody and Withings opted to prioritize videos over images. Therabody leveraged 83 videos alongside 28 images and Withings incorporated 52 videos complemented by 25 images.

In June, Vuori took the lead in email campaigns with 34 emails, while NO BULL secured the second position with 32 emails.

When it comes to advertising, Brooks Running emerged as the leader with 113 new ads created, closely followed by On Running with 106 new ads. Notably, On Running also utilized the highest number of ad copies, employing 55 variations in their new ads for the month.

In terms of ad strategy, both Brooks Running and On Running emphasized the use of images over videos. Brooks Running incorporated 92 images and 21 videos, while On Running utilized 63 images and 40 videos in their advertising campaigns.

In April, the wearables industry once again experienced a low number of emails. Therabody emerged as the frontrunner in terms of emails with 11, closely followed by Apollo Neuroscience with 10 emails.

Therabody continued its dominance in the advertising arena, leading with 49 new ads and the highest number of ad copies utilized this month with 22 ad copies. WHOOP secured the second position with 42 new ads.

When it comes to ad strategy, both Therabody and WHOOP leaned towards video content. Therabody showcased 44 videos alongside a minimal number of 3 images, while WHOOP utilized 25 videos and 17 images to effectively convey their message.

During the month of May, NO BULL leads the email communication with 29 emails sent, followed closely by Vuori with 28 emails. In terms of ads, Satisfy Running takes the lead with 111 new ads, followed by On Running with 107 new ads and NO BULL with 105 new ads. All three brands prioritize images in their new ads during May, with NO BULL strongly emphasizing their preference to mages. Satisfy Running showcases 62 images and 49 videos, On Running features 75 images and 32 videos, and NO BULL presents 90 images and 13 videos.

In April, NO BULL maintained its position at the top of the leaderboard in terms of the number of emails sent, while Vuori continued to dominate the number of ads created.

NO BULL sent a total of 32 emails and closely followed by Vuori with 28 emails sent during April.

Vuori created a total of 60 new ads in April, with SAYSKY coming in second place with 54 new ads created. When it comes to ad strategy, Vuori focused more on using images in its new ads during April, with 44 new images and 16 new videos. SAYSKY, on the other hand, solely used images in their ads, creating a total of 54 new images during April.

‍

‍

Despite the relatively low number of emails sent by brands in the wearables industry during the month of March, there were some notable players in the advertising side. Oura, with 97 new ads and 39 ad copies, stood out as a brand that heavily relied on videos in their advertising strategy, with 79% of their new ads being video-based. Withings, on the other hand, created 59 new ads and 30 ad copies, with a preference for using images in their ads. Only 12% of their new ads were videos. Lastly, Therabody created 53 new ads and 31 ad copies, with a staggering 98% of their ads containing videos, making them a brand that is clearly focused on video marketing.

‍

In March, NO BULL dominated the email marketing space with 30 emails sent, closely followed by Ten Thousand and Vuori with 24 emails each. Vuori outperformed other brands in terms of advertising with 59 new ads launched and 29 unique ad copies used. In terms of media preference, Vuori favored images with 71% of their media in the form of images, and the remaining as videos. Ten Thousand, on the other hand, relied entirely on images for their advertising campaigns.

‍