The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Running
industry, for the month of
June
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
During the month of May, NO BULL leads the email communication with 29 emails sent, followed closely by Vuori with 28 emails. In terms of ads, Satisfy Running takes the lead with 111 new ads, followed by On Running with 107 new ads and NO BULL with 105 new ads. All three brands prioritize images in their new ads during May, with NO BULL strongly emphasizing their preference to mages. Satisfy Running showcases 62 images and 49 videos, On Running features 75 images and 32 videos, and NO BULL presents 90 images and 13 videos.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
