The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Running
industry, for the month of
December
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: The running industry witnessed a 30.08% surge in weekly emails, averaging 16.13. Hoka leads with 30 emails, showcasing an optimal blend of frequency and engagement. NO BULL follows closely, demonstrating a robust email strategy with 42 emails. In contrast, Sporcks lags behind with both quantity and quality issues, needing a refined approach to email marketing.
Email Deliverability Insights: Email deliverability scores depict a mixed landscape. On Running stands out with a remarkable -2.53 average spam score, ensuring emails hit inboxes consistently. However, brands like Vuori face challenges with a concerning spam score and Hylo struggles with both spam scores and large email sizes. Joovv excels in balancing deliverability and email size, showcasing expertise in optimization.
Ads Performance: Ads in the running industry increased by 18.13%, averaging 43.47 weekly. On Running dominates with 117 ads, emphasizing a strong online presence. Vuori impresses with a diverse content approach, combining a high number of images and videos. However, brands like Tracksmith and Joovv need to revamp their ad strategies for better visibility. In social ads, NO BULL stands out with a 25% video proportion, ensuring a varied and engaging content mix.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
