The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Running
industry, for the month of
March
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: NO BULL leads the pack in email marketing with 27 emails sent, demonstrating excellent email scoring and a well-balanced promotional strategy. Hoka closely follows with 25 emails, showcasing strong email scoring and minimal reliance on promotions. Vuori exhibits potential with 22 emails but needs to improve its email scoring and promotional diversity for enhanced performance. Brooks Running presents a solid performance with 17 emails, but its email scoring requires improvement for optimal effectiveness.
Email Deliverability and Spam Scores: Sporcks stands out in email deliverability with a positive spam score but needs to address email size management for improved performance, positioning itself as a potential leader in this aspect. Tracksmith demonstrates positive email deliverability with a good spam score but struggles with efficient email size management, indicating room for enhancement. On Running exhibits effective email deliverability with a positive spam score and efficient email size management, positioning itself as a top performer in this aspect.
Advertising Impact and Diversity: Vuori leads in advertising impact with 93 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the running industry. NO BULL closely follows with 65 impactful ads, showcasing a variety of unique copies and a high proportion of image content. SAYSKY demonstrates solid advertising impact with 61 impactful ads, focusing on image content and a balanced proportion of videos. Ten Thousand presents promising advertising strategies with 38 impactful ads, emphasizing a balance between volume and diversity in ad content.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
