Hims

Email Marketing Insights: Kindra leads the way in email marketing with 26 emails, followed by Hanx with 18 and Foria with 17. Brands like Maude and Puissante also perform well, sending 13 and 12 emails, respectively. Mojo and LBDO are in the mid-range, with 10 and 8 emails. On the lower end, brands like Stix and Rosewell lag with 4 and 2 emails, respectively. Kindra’s high frequency and effective promotions indicate strong engagement, whereas brands like Nurx and Hims show no activity, reflecting the need for a more robust email strategy.

Deliverability and Spam Scores: My Lubie excels with a spam score of -3.5, showing great email deliverability. Mojo and Maude also perform well with scores of -2.48 and -2.13. However, Hanx and LBDO struggle with scores of -0.86 and -0.64. Brands like Puissante and Rosewell show poor performance with scores of 0.23 and 1.3. The top performers like My Lubie and Mojo have efficient strategies, while LBDO and Puissante need significant improvements to reduce spam scores and increase email effectiveness. Brands like Lola and Foria have mid-range scores, indicating areas for improvement.

Advertising Strategies and Performance: Hims dominates in advertising with 111 ads, followed by Nurx with 70 and Lola with 29. Puissante and My Lubie also show strong ad volumes with 26 and 24 ads. On the other hand, brands like Mojo, Rosewell, and Maude lag significantly with fewer than 3 ads. Hims and Nurx demonstrate robust advertising strategies with diverse content, while brands like Kindra and LBDO have room to improve their ad volume and variety. Minimal activity from brands like Hanx and Stix suggests a need for enhanced advertising efforts to stay competitive in the market.

Email Marketing Performance: Warby Parker leads in email marketing performance, with 24 emails sent and good email scoring, reflecting strong engagement efforts and effective audience targeting strategies. Hanx follows closely, sending 18 emails with good email scoring despite a higher promotion rate, indicating consistent engagement quality and effective promotional strategies. Hero Health, Inc. demonstrates solid email marketing performance, sending 11 emails with good email scoring, showcasing effective audience engagement despite a higher promotion rate.

Email Deliverability and Spam Scores: Genexa excels in email deliverability with a good spam score, ensuring effective content management and consistent inbox placement. Sons maintains strong email deliverability with a good spam score and email size performance, suggesting efficient content optimization practices and consistent inbox delivery. MTHK exhibits fair email deliverability with a slight decrease in spam score and fair email size performance, indicating opportunities for refining content optimization strategies while maintaining inbox placement consistency.

Advertising Impact and Diversity: Sons emerges as the leader in advertising impact and diversity with 116 impactful ads, showcasing both volume and variety in content, effectively positioning itself in the competitive medical brands market. Hims closely follows with 111 impactful ads, reflecting robust advertising presence and engagement diversity, effectively engaging with its target audience. Hers maintains solid advertising impact with 79 impactful ads, exhibiting good diversity in new images and videos, indicating effective content variation and innovation strategies.

Email Marketing Performance: Kindra leads in email marketing, sending 25 emails with a good performance score despite a high promotion ratio. Hanx follows closely with 16 emails, exhibiting excellent email scoring and a balanced promotion ratio. Mojo demonstrates a strong presence with 13 emails, although it leans towards a higher promotion ratio.

Email Deliverability and Spam Scores: My Lubie excels in email deliverability, boasting a positive spam score and efficient email size management, indicating a robust presence in the sexual wellness market. Mojo showcases solid email deliverability with a positive spam score, coupled with effective email size management, reflecting its significant impact in the industry. Hanx stands out in email deliverability, boasting a positive spam score and efficient email size management, indicating a strong foothold in the market.

Advertising Impact and Diversity: Hims dominates in advertising impact with 69 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence in the sexual wellness industry. Nurx closely follows with 41 impactful ads, showcasing a variety of unique copies and a balanced proportion of video content. Lola demonstrates solid advertising strategies with 36 impactful ads, focusing on volume and a diverse range of ad content.

Email Marketing Performance: Warby Parker leads the email marketing sector with 26 emails sent, boasting excellent email scoring performance and minimal promotional content. Hanx closely follows with 19 emails, showcasing good email scoring performance but needing improvement in promotional content diversification. Hero Health, Inc. exhibits potential with 14 emails, demonstrating promising email scoring performance but requiring enhancements in promotional content diversity. Sons presents itself with 7 emails, signaling fair email scoring performance but needing significant improvements in promotional content variety to remain competitive. Lola, Stix, Hers, and MTHK face challenges in email marketing, necessitating strategic adjustments to enhance performance and competitiveness in the Medical Brands industry.

Email Deliverability and Spam Scores: Genexa excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a notable player in this aspect of the Medical Brands industry. Hanx demonstrates strong email deliverability with a positive spam score but requires improvements in email size management to optimize deliverability and competitiveness. Sons showcases potential in email deliverability with a positive spam score and effective email size management, distinguishing itself from other brands in the industry. MTHK, Hers, and Stix face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.

Advertising Performance: Sons leads in advertising with 111 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. Hims closely follows with 109 impactful ads, showcasing a variety of unique copies and strong advertising volume. Nurx demonstrates potential in advertising with 107 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness in the Medical Brands industry. Lola and Hero Health, Inc. face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.

Email Marketing Overview: Kindra emerges as the leader in email marketing with 26 well-crafted emails, maintaining good performance (50.27%) despite a high promotion rate (42%). Maude and Mojo follow closely, demonstrating commendable performance and balanced promotion approaches. Puissante, Foria, Hanx, and Hello Cake showcase potential in email marketing but require improvements in both performance and promotions. My Lubie, Hims, Stix, Rosewell, Frenchie, LBDO, Lola, and Nurx are trailing behind, needing significant adjustments to enhance their email marketing impact and competitiveness in the Sexual Wellness market.

Email Deliverability Insights: Maude sets the standard for email deliverability with a positive spam score (-2.5) and good email size management. My Lubie, Mojo, Hanx, and Puissante demonstrate good deliverability with positive spam scores but require improvements in email size management. Kindra, Frenchie, and Foria exhibit promising deliverability with positive spam scores but need enhancements in email size. LBDO, Rosewell, Stix, and Hello Cake face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.

Ads Performance: Hims leads in advertising with 107 impactful ads, showcasing both volume and diversity in ad content. Nurx closely follows with 96 impactful ads, emphasizing volume and a variety of unique copy. Hello Cake, Maude, and Foria exhibit a commendable mix of volume and unique copy in advertising. Puissante, Frenchie, My Lubie, Hanx, Kindra, LBDO, Mojo, Lola, Stix, and Rosewell need strategic adjustments in both volume and diversity to optimize their advertising impact and competitiveness.

Email Marketing Overview: In the medical industry, email marketing effectiveness varies. Hero Health, Inc. leads with 28 well-crafted emails, displaying a good balance between content and promotions. Warby Parker follows closely, delivering 27 emails with a commendable email scoring. Hers maintains an impressive performance with 23 emails, boasting high email scoring and a remarkable 0% promotion rate. Brands like Hims and Sons showcase strong performances but with room for improvement in promoting diversity. Nurx, despite no emails sent, scores high in email deliverability and content engagement.

Email Deliverability Insights: Analyzing email deliverability, Hero Health, Inc. excels with a minimal spam score and a relatively small email size. Nurx, without emails sent, maintains an excellent record. However, brands like MTHK and Warby Parker face challenges, featuring larger email sizes and increased spam scores. Hers impresses with both a low spam score and a compact email size. Stix and Lola show room for improvement, needing adjustments in both spam scores and email sizes.

Ads Performance: In advertising, Hims dominates with 110 new ads and a diverse mix of 33 unique copies, showcasing effective communication. Hers closely follows with 109 ads, maintaining a commendable balance between volume and variety. Warby Parker and Sons exhibit strong performances, combining high ad volumes with engaging content. Nurx, despite fewer ads, excels in content diversity. On the contrary, brands like Stix and Lola lag in social ads, demanding strategic improvements for better visibility. Overall, Hims and Hers establish themselves as advertising leaders in the medical industry.

Email Marketing Overview: In the month of November, the Sexual Wellness industry has experienced a surge in email activity, with an average of 12.2 emails sent per brand. Leading the pack is Kindra, showcasing good practices with 28 emails sent, though struggling in email scoring. Mojo and Maude are close contenders, demonstrating both good email performance and scoring. In contrast, brands like Hims and Nurx need to intensify their email efforts.

Email Deliverability Insights: Deliverability metrics reveal a nuanced picture. Maude leads with a significant decrease in spam score, maintaining good email size practices. Mojo closely follows with balanced performance. However, Nurx, despite a notable decrease in spam score, faces challenges, potentially due to larger email sizes. My Lubie exhibits commendable performance, highlighting an optimal balance.

Ads Performance: The Sexual Wellness industry is actively engaging in advertising, with an average of 25.73 ads published per brand. Hims stands out, showcasing an impressive volume of 100 ads, coupled with diverse and creative content. Maude and Nurx also demonstrate strong advertising strategies. On the contrary, Lola and Stix appear to lag behind, presenting no new ads during this period.

Email Marketing Overview: Warby Parker leads the medical industry with an impressive email strategy, sending an average of 23 emails, scoring high in both quality and frequency. Hero Health, Inc. follows, maintaining a good balance with 18 emails, showcasing commendable performance in scoring. Smile Direct Club excels in email quality, scoring high with 13 emails. Conversely, Hims faces challenges, sending no emails, indicating a need for an active engagement strategy. In a competitive market, sustained and quality communication is vital for brand prominence.

Email Deliverability Insights: Genexa and Nurx emerge as delivery champions, securing excellent spam scores and optimizing email sizes. Conversely, Warby Parker faces challenges in deliverability with a sizeable email, affecting its potential reach. Sons strikes a balance, delivering well-optimized content. Health & Her struggles with both spam scores and large email sizes, impacting potential engagement. A meticulous focus on optimizing email sizes and maintaining low spam scores is critical for successful content delivery in the medical industry.

Ads Performance: Warby Parker, Hims, and Sons dominate in advertising velocity and performance, publishing a substantial number of ads with diverse content. Smile Direct Club, although strong in emails, lags in ad diversity. Candid, Stix, and Lola show room for improvement, with zero ads detected. In the competitive medical landscape, a dynamic advertising strategy, blending uniqueness with consistent frequency, is vital for sustained brand visibility and engagement.

Email Marketing Summary: Hello Cake leads the Sexual Wellness industry in email marketing, combining a high volume of emails with excellent scores. Kindra closely follows with a good balance between the number of emails sent and scoring, although it tends to promote more frequently. Puissante and Mojo show promising performances but need to address higher promotion percentages. Lagging behind are Hims, Nurx, and Foria, with Hims having a decent score but needing to enhance email frequency.

Email Deliverability Summary: My Lubie secures the top spot in email deliverability, boasting an excellent spam score and optimized email size. Puissante follows, showing good deliverability despite larger email sizes. On the other hand, brands like Hims, Nurx, and Lola need to improve their deliverability, addressing issues with spam scores and email size.

Ads Performance Summary: Hims dominates the advertising landscape in the Sexual Wellness industry, publishing the highest number of ads with a diverse range of unique copies. Nurx also performs well in advertising, with a good variety of copies. Brands like Rosewell, Stix, and Lola need to significantly enhance their advertising presence, having shown no activity during the observed period.

Email Marketing Summary: Genexa is the top performer in the medical industry for email marketing, with a low spam score and relatively high email scoring. However, there's room for improvement in reducing promotions. Hero Health, Inc. is close behind, with a good email score but a need to lower promotions. Warby Parker also stands out, with an impressive balance between email scoring and promotions. Smile Direct Club and Stix have decent email scores but need to work on their promotions. Brands such as MTHK, Hanx, Hers, Candid, Health & Her, Lola, and Sons need to enhance their email marketing efforts to compete effectively.

Email Deliverability Summary: Nurx leads in email deliverability with an impressive email size and a decent spam score. Hero Health, Inc. and Warby Parker have good email sizes and are relatively strong in terms of spam scores. Hers and Smile Direct Club perform well in email size but need to work on spam scores. Brands like Genexa, Hanx, Stix, MTHK, Health & Her, Candid, Lola, and Sons have various performance levels in email deliverability and should focus on strengthening their strategies.

Ads Performance Summary: Hims is the standout brand in advertising performance, with the highest number of new ads and diverse unique copies. Warby Parker and Hers follow closely, with strong advertising efforts and a good variety of unique copies. Smile Direct Club and Hero Health, Inc. also show potential with both new ads and unique copy diversity. Other brands, such as Genexa, Hanx, Health & Her, MTHK, Lola, Stix, and Nurx, need to enhance their advertising strategies to stay competitive in the medical industry.

Email Marketing Summary: Kindra leads the Sexual Wellness industry in email marketing with a substantial volume of emails sent, maintaining a good balance with a commendable email scoring. Puissante and Foria follow closely, demonstrating strong email performances. Stix performs well but shows room for improvement in promotions. Hello Cake and Mojo face challenges in email scoring and promotions, needing strategic enhancements. Hims and Nurx, although sending fewer emails, exhibit high email scoring, showcasing quality over quantity. LBDO, Rosewell, and Frenchie need significant improvements across all email marketing metrics.

Email Deliverability Summary: Mojo leads in email deliverability, combining a low spam score with optimal email size. Stix, Hello Cake, and Hims also demonstrate good deliverability but need to address certain aspects, such as email size for Hims. My Lubie and Puissante face challenges and require improvements in spam score and email size. LBDO, Rosewell, and Frenchie need substantial enhancements in both spam score and email size for better deliverability.

Ads Performance Summary: Hims dominates the Sexual Wellness industry in ads performance, displaying a high number of new ads, diverse copies, and a balanced mix of images and videos. Nurx follows closely, showcasing a robust performance across ad velocity and diversity. Puissante and Kindra perform well but require improvements in ad velocity. Mojo and Hello Cake face challenges in ads, needing both increased velocity and more diverse copies. Stix, My Lubie, and Foria need strategic enhancements in their ads strategies.

In June, Warby Parker and Smile Direct Club are again the leaders in emails, with Warby Parker sending 21 emails and Smile Direct Club sending 14 emails.

In terms of advertising, Hims retained the top position with 137 new ads created in June, while Sons secured the second position with 102 new ads.

In terms of ad media usage, Hims prioritized videos over images, utilizing 72 videos and 65 images. On the other hand, Sons used more images than videos, employing 57 images and 44 videos.

During the month of June, Puissante and Kindra stood out as the top performers in email communications, with Puissante sending a total of 28 emails and Kindra closely following with 25 emails.

Shifting our focus to advertising, Hims and Kindra maintained their leadership positions once again. Hims created an impressive 145 new ads, showcasing their commitment to staying at the forefront of advertising. Notably, they employed the highest number of ad copies (32), demonstrating their dedication to crafting diverse ad content. Meanwhile, Kindra secured the second position with 72 new ads.

When it comes to their ad strategies, both Hims and Kindra continue to prioritize the use of videos over images. Hims incorporated 98 videos alongside 47 images. Similarly, Kindra utilized 63 videos in conjunction with 9 images.

In July, Puissante and Kindra kept their prominence in terms of emails, sending 25 and 24 emails respectively.

Shifting to the realm of advertising, Hims retained its position as the frontrunner in both ad creation and ad copies, with an impressive 95 new ads produced and 35 ad copies utilized this month. Hello Cake claimed the second spot, outpacing Kindra, with a total of 72 new ads.

Turning to the media employed in these ads, Hims exhibited a preference for images, while Hello Cake leaned towards videos. Hims incorporated 49 images alongside 46 videos, while Hello Cake featured 41 videos compared to 31 images.

In August, Warby Parker is the leader again sending the most emails, totaling 26, while Stix followed with 13 emails.

In terms of advertising, Hims continued to take the lead, creating 140 new ads. Warby Parker secured the second position with 96 new ads and the most ad copies used this month, totaling 46.

Regarding advertising strategy, both Hims and Warby Parker emphasized videos this month in their ads. Hims used 80 videos and 60 images, while Warby Parker employed 52 videos and 44 images.

Email Marketing Summary: Warby Parker leads the medical industry in email marketing with a good email score and a low promotion percentage. Hero Health, Inc. and Stix also perform well with good email scores. Brands like Hims and Smile Direct Club lag behind in email marketing efforts.

Email Deliverability Summary: Genexa excels in email deliverability with a very good spam score and optimized email size. Nurx and Hanx also perform well in email deliverability. Brands like Lola and MTHK need to improve their email deliverability.

Ads Performance Summary: Sons dominates in advertising, with the highest number of new ads detected and a good unique copy performance. Hers and Warby Parker also perform well in advertising. Brands like Stix and Candid have minimal advertising presence.

In summary, Warby Parker leads in email marketing, Genexa excels in email deliverability, and Sons dominates in advertising within the medical industry. However, some brands like Hims and Smile Direct Club need to enhance their marketing efforts.

Email Marketing Summary: Hello Cake stands out in email marketing with the highest email scoring and a substantial number of emails sent. Mojo also performs well with high email scoring. Kindra excels in email quantity but has room for improvement in email scoring. Brands like Hims and Nurx need to enhance their email strategies.

Email Deliverability Summary: My Lubie leads in email deliverability with a good spam score and a small email size. Mojo and Puissante also perform well in email deliverability. Brands like Hims and LBDO need to work on their email deliverability.

Ads Performance Summary: Hims excels in advertising with the most new ads detected and a wide variety of unique copies. Hello Cake and Nurx also perform well in ads. Brands like Foria and Stix lag in ad performance.

Social Ads Diversity Summary: Hello Cake leads in social ad diversity with a high proportion of videos. Nurx and Hims also perform well in this aspect. Many brands need to diversify their social ads with more videos.

In summary, Hello Cake leads in email marketing and social ad diversity, while My Lubie excels in email deliverability. Hims stands out in ads performance. Brands like Foria and Stix need to enhance their advertising strategies to compete effectively in the Sexual Wellness industry.

In July, Warby Parker leads again in emails, having sent a total of 22 emails, with Stix following with 12 emails.

As for advertising, Hims continues to stand out with 101 new ads, utilizing the highest number of ad copies (40) among all benchmark brands this month. Hers secures the second position, creating 90 new ads.

In terms of ad media, both Hims and Hers emphasized videos this month. Hims employed 70 videos compared to 31 images, while Hers used 49 videos and 41 images.

During the month of April, Kinda retained its position as the top performer in terms of email marketing with 25 emails sent, followed by Foria and Maud with 12 emails each.

Hello Cake led the way in advertising with 36 new ads created, closely followed by Hims with 30 new ads.

Both Hims and Hello Cake focused their ad strategies on images. Hims utilized 25 images and only 5 videos, while Hello Cake used 21 images and 15 videos to reach their target audience.

In May, Kindra continued to lead the way in emails, sending 24 emails, while Hello Cake secured the second position with 15 emails during the same period. Hims stood out as the top brand in advertising, creating 124 new ads, followed closely by Kindra with 71 new ads during May. Both Hims and Kindra used more videos than images in their ad strategy. Hims utilized 81 videos and 43 images, while Kindra employed 44 videos and 27 images.

Warby Parker and Smile Direct Club maintained their positions as email marketing leaders in the month of May. Warby Parker took the lead by sending 24 emails, closely followed by Smile Direct Club with 14 emails.

Shifting our attention to ad campaigns, Hims emerged as the front-runner with an impressive 101 new ads created, while Hero Health, Inc secured the second position with 79 new ads.

In terms of ad strategy, both Hims and Hero Health, Inc focused primarily on videos to captivate their audience. Hims utilized 72 videos alongside 29 images, while Hero Health, Inc incorporated 67 videos accompanied by 11 images.

In March, Kindra stands out as the brand with the highest number of emails sent, having sent 27 emails.

As for new ads created, Hims takes the lead with 76 new ads launched, and also holds the top spot for the number of unique ad copies used. Foria follows closely with 37 new ads and 14 unique ad copies. Hims is more inclined towards using images in its ads this month, with a 61% image usage rate, while Foria is more inclined towards using videos, with a 59% video usage rate.

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In March, Warby Parker was the brand that sent the most emails with a total of 20 emails, followed by Stix with 15 emails. On the other hand, Hims stood out in terms of ad campaigns with 52 new ads launched, having the highest number of ad copies with 14 unique ad copies used. Regarding the media used in Hims' ads, the majority consisted of images rather than videos, with a total of 30 images and 22 videos.

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In April, Warby Parker maintained its lead in terms of emails sent with 23 emails, followed by Smile Direct Club with 13 emails. This is compared to March where Warby Parker was also in the lead.

Hims took the lead in ad creation with 53 new ads launched in April, followed by Smile Direct Club with 43 new ads, and then Warby Parker with 30 new ads.

When it comes to ad strategy, Hims used a majority of images with 43 new images and only 10 new videos in its new ads. Smile Direct Club, on the other hand, was more focused on videos with 42 new videos and only 1 new image in its new ads. Warby Parker used an equal number of images and videos in its new ads, with 15 new images and 15 new videos.