The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Overview: Kindra emerges as the leader in email marketing with 26 well-crafted emails, maintaining good performance (50.27%) despite a high promotion rate (42%). Maude and Mojo follow closely, demonstrating commendable performance and balanced promotion approaches. Puissante, Foria, Hanx, and Hello Cake showcase potential in email marketing but require improvements in both performance and promotions. My Lubie, Hims, Stix, Rosewell, Frenchie, LBDO, Lola, and Nurx are trailing behind, needing significant adjustments to enhance their email marketing impact and competitiveness in the Sexual Wellness market.
Email Deliverability Insights: Maude sets the standard for email deliverability with a positive spam score (-2.5) and good email size management. My Lubie, Mojo, Hanx, and Puissante demonstrate good deliverability with positive spam scores but require improvements in email size management. Kindra, Frenchie, and Foria exhibit promising deliverability with positive spam scores but need enhancements in email size. LBDO, Rosewell, Stix, and Hello Cake face challenges in both spam scores and email size, necessitating strategic adjustments to optimize email deliverability.
Ads Performance: Hims leads in advertising with 107 impactful ads, showcasing both volume and diversity in ad content. Nurx closely follows with 96 impactful ads, emphasizing volume and a variety of unique copy. Hello Cake, Maude, and Foria exhibit a commendable mix of volume and unique copy in advertising. Puissante, Frenchie, My Lubie, Hanx, Kindra, LBDO, Mojo, Lola, Stix, and Rosewell need strategic adjustments in both volume and diversity to optimize their advertising impact and competitiveness.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
