The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Sexual Wellness
industry, for the month of
November
2023
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Summary: Hello Cake leads the Sexual Wellness industry in email marketing, combining a high volume of emails with excellent scores. Kindra closely follows with a good balance between the number of emails sent and scoring, although it tends to promote more frequently. Puissante and Mojo show promising performances but need to address higher promotion percentages. Lagging behind are Hims, Nurx, and Foria, with Hims having a decent score but needing to enhance email frequency.
Email Deliverability Summary: My Lubie secures the top spot in email deliverability, boasting an excellent spam score and optimized email size. Puissante follows, showing good deliverability despite larger email sizes. On the other hand, brands like Hims, Nurx, and Lola need to improve their deliverability, addressing issues with spam scores and email size.
Ads Performance Summary: Hims dominates the advertising landscape in the Sexual Wellness industry, publishing the highest number of ads with a diverse range of unique copies. Nurx also performs well in advertising, with a good variety of copies. Brands like Rosewell, Stix, and Lola need to significantly enhance their advertising presence, having shown no activity during the observed period.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
