The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Medical
industry, for the month of
February
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Warby Parker leads the email marketing sector with 26 emails sent, boasting excellent email scoring performance and minimal promotional content. Hanx closely follows with 19 emails, showcasing good email scoring performance but needing improvement in promotional content diversification. Hero Health, Inc. exhibits potential with 14 emails, demonstrating promising email scoring performance but requiring enhancements in promotional content diversity. Sons presents itself with 7 emails, signaling fair email scoring performance but needing significant improvements in promotional content variety to remain competitive. Lola, Stix, Hers, and MTHK face challenges in email marketing, necessitating strategic adjustments to enhance performance and competitiveness in the Medical Brands industry.
Email Deliverability and Spam Scores: Genexa excels in email deliverability with a positive spam score and efficient email size management, positioning itself as a notable player in this aspect of the Medical Brands industry. Hanx demonstrates strong email deliverability with a positive spam score but requires improvements in email size management to optimize deliverability and competitiveness. Sons showcases potential in email deliverability with a positive spam score and effective email size management, distinguishing itself from other brands in the industry. MTHK, Hers, and Stix face challenges in both spam scores and email size management, necessitating strategic adjustments to enhance email deliverability and competitiveness.
Advertising Performance: Sons leads in advertising with 111 impactful ads, emphasizing both volume and diversity in ad content, reflecting its strong market presence. Hims closely follows with 109 impactful ads, showcasing a variety of unique copies and strong advertising volume. Nurx demonstrates potential in advertising with 107 impactful ads, requiring enhancements in diversity to optimize advertising impact and competitiveness in the Medical Brands industry. Lola and Hero Health, Inc. face challenges in advertising volume and diversity, necessitating strategic adjustments to effectively engage consumers and remain competitive.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
